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Samenvatting Engels
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Een samenvatting van de eerste twee hoofdstukken van het boek "B2 Business Partner". Theorie en alle oplossingen van de oefeningen van hoofdstuk 1 en 2.
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Engels notities1. Market research
Picture: eating, blindfolded, taste testing, 5 people.
Why:
- To know if people will buy the product
- To decide the price
- To look at other companies and make analyses
- To decide the target audience
- To develop the quality, strategies,…
Quote: if we knew what we were doing, it wouldn’t be called research
� Information already knew -> conformation.
� Agree with the quote: yes
1.1 Market research methods
Ex 1)
1.1 trying to get feedback
1.2 no
1.3 happy with product, price-quality, social background, work, female, male, …
(demographic, psychographic, geographic, behavioural information)
Ex 3) Video:
Why important to do market research: so that the company can develop, new
products, performance and communication, customers & employees satisfaction,
grow of the business, chances success
Different kinds of market research:
1. primary research: new data
1
, � online surveys (enquêtes), interviews, focus groups (small groups of people,
representative for bigger group)
� Advantage online surveys: reach a lot of people + lots of data
2. Secondary research: already existing data = desk research
� less expensive (smaller companies)
� find this data through government, websites
� new product: else competitors -> different product
More affordable: online surveys
Key: keep relevant, target audience, how to communicate.
Sample size = amount of people.
Ex 4)
1. true, false, true, false, false, true
Ex 6A !!
Ex 7!! (1g, 2c, 3f, 4h, 5a, 6d, 7e, 8j, 9b (haalbaar), 10i)
Ex 8!!
1. Information to find out how good a product is.
2. New data
3. Using market research tools
4. Has a good
5. People
6. Watch their reactions to
Writing exercise
I think it’s important to do market research before launching a new product. It’s
important to know what the customer satisfaction is. They also need to know what
their target audience is to optimize their chances at success. The researcher can do
research by using online surveys or doing in depth-interviews. And they can also use
2
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