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Industrial Organization: Markets and Strategies Paul Belleáamme and Martin Peitz published by Cambridge University Press Part II
- Instelling
- Cambridge College
How would you evaluate Paul Polman’s 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan (USLP)? What benefits did it offer? What risks did it present? Gary Hamel and C.K.Prahalad proposed a framework called the Core-Competence Market Matrix ( depicted in t...
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