100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Business Strategy of Marks and Spencer $22.33
Add to cart
Quickly navigate to
Preview
  2.  
  3. London School Of Commerce (LSC)

Other

Business Strategy of Marks and Spencer
 0 purchase
  • Course
  • Institution
  • London School Of Commerce (LSC)

The report focuses on the existing strategy of Marks and Spencer with pros and cons. The PESTLE and Porters’ five force analyses are exemplified as the external environment factors. PESTLE Analysis refers to the external environment analysis that scans the macro business factors. Porter’s five ...

[Show more]

Preview 3 out of 25  pages

Document information

  • November 15, 2023
  • 25
  • 2022/2023
  • Other
  • Unknown

Subjects

  • pestle
  • marks and spencer
  • swot
  • business strategy
  • global strategic management

Written for

  • London School of Commerce (LSC)
  • Unknown
  • Unknown

Seller

avatar-seller
alionailyes

Content preview

BA in Business Studies




Report on:
<Global Strategic Management>




Title:
< Business Strategy of Marks and Spencer>




Date of submission: 05/07/2022

, Global Business Strategy


Executive Summary
The report focuses on the existing strategy of Marks and Spencer with pros and cons. The
PESTLE and Porters’ five force analyses are exemplified as the external environment factors.
PESTLE Analysis refers to the external environment analysis that scans the macro business
factors. Porter’s five forces analysis focuses on the five competitive forces that affect the entire
business operations of the company. The report sheds light on the SWOT analysis as the internal
analysis. The recommendations are discussed for developing the existing strategies of M&S with
strategic issues. Marks and Spencer need to focus on the development of the existing strategies
by reducing the online product prices and automating the warehouse and inventory operations.




Page 2 of 25

, Global Business Strategy



Table of Contents

< Business Strategy of Marks and Spencer>...................................................................................1

1. Introduction..................................................................................................................................5

2. Discussions and analysis..............................................................................................................6

2.1 Current strategy of Marks and Spencer.................................................................................6

2.1.1 High-quality and great-value products of its own-brand................................................6

2.1.2 Affordable ‘Remarksable’ range of food........................................................................6

2.1.3 Presence in global...........................................................................................................6

2.1.4 Strategy for Promotion....................................................................................................7

2.1.5 Competitive strategy.......................................................................................................7

2.2 Internal analysis of Marks and Spencer.................................................................................8

2.2.1 SWOT Analysis..............................................................................................................8

2.3 External analysis..................................................................................................................11

2.3.1 PESTLE........................................................................................................................11

2.3.2 Porter's five forces........................................................................................................14

3. Pros and Cons of the existing business strategy of Marks and Spencer....................................17

3.1 Improvement of the existing strategies................................................................................19

3.2 Different contemporary strategic issues...............................................................................19

4. Conclusion.................................................................................................................................23

5. References..................................................................................................................................24

Books and Journals....................................................................................................................24


Page 3 of 25

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller alionailyes. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $22.33. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

65040 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling

Recently viewed by you

Other ·

(0)

Uitwerking assignment Google ADS

Exam (elaborations) ·

(0)

TMS3720 Assignment 2 2024 (159339)

Exam (elaborations) ·

(0)

NR501 Week 8: Nursing Theory Quiz

Summary ·

(0)

Organic Chemistry Notes for AS/A2

Package deal ·

(0)

Comprehensive NURS 460 Q&A Bundle

Judgments ·

(1)

Aansprakelijkheidsrecht - jurisprudentie

Study guide ·

(0)

5PAHPRM4: Research Methods 4 notes

Essay ·

(0)

FILM NOIR: FEMME FATAL TO SCORE A

Package deal ·

(0)

Financiële besluitvorming (jaar 2)

$22.33
  • (0)
Add to cart
Added