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Exam of 5 pages for the course public relations at Unisa (notes)
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ASSESSMENT 04MNM3709
07 November, 2023
NAME&SURNAME: Nonhle Mkhize
Student no: 64590283
, Strategic Report for GALXBOY:
INTERNAL ENVIROMENTAL ANALYSIS
No.
SWOT Analysis for GALXBOY:
1. Strengths:
• Unique Design Aesthetic: GALXBOY's innovative designs rooted in African youth
culture give them a distinctive edge in the market.
• Founder's Vision: Thatiso Dube's vision and understanding of the target
demographic aligns with the brand's identity.
• Youth-Centric Brand: Designed by and for the youth, GALXBOY has an authentic
connection with its target audience.
• Local Roots: Being a South African brand, GALXBOY can leverage its cultural
authenticity and local appeal.
2. Weaknesses:
• Limited Market Reach: GALXBOY's presence might be limited to specific regions
or demographics within South Africa.
• Limited Product Range: Depending on the product range, GALXBOY might face
challenges in catering to a diverse market.
• Distribution Channels: Inefficient or limited distribution channels might hinder
market penetration.
3. Opportunities:
• Global Expansion: Exploring international markets could provide GALXBOY with
new growth avenues.
• E-Commerce Growth: Expanding the online presence and e-commerce
capabilities can tap into a broader customer base.
• Collaborations and Partnerships: Collaborating with influencers, artists, or other
brands can enhance visibility and market reach.
4. Threats:
• Competitive Landscape: Intense competition from local and international
streetwear brands poses a significant threat.
• Economic Factors: Fluctuations in the economy, exchange rates, or consumer
purchasing power can impact sales.
• Changing Consumer Trends: Rapid shifts in fashion trends and preferences can
affect GALXBOY's market position.
MARKET ANALYSIS
2. Potential Target Markets:
1. Segment 1: Urban Trendsetters
• Demographic: Ages 18-30, predominantly urban residents, fashion-forward,
income level above average.
1
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