Exam (elaborations)
notes
- Course
- Institution
Exam of 5 pages for the course public relations at Unisa (notes)
[Show more]
Seller
Follow
nathinathi
Content preview
ASSESSMENT 04MNM3709
07 November, 2023
NAME&SURNAME: Nonhle Mkhize
Student no: 64590283
, Strategic Report for GALXBOY:
INTERNAL ENVIROMENTAL ANALYSIS
No.
SWOT Analysis for GALXBOY:
1. Strengths:
• Unique Design Aesthetic: GALXBOY's innovative designs rooted in African youth
culture give them a distinctive edge in the market.
• Founder's Vision: Thatiso Dube's vision and understanding of the target
demographic aligns with the brand's identity.
• Youth-Centric Brand: Designed by and for the youth, GALXBOY has an authentic
connection with its target audience.
• Local Roots: Being a South African brand, GALXBOY can leverage its cultural
authenticity and local appeal.
2. Weaknesses:
• Limited Market Reach: GALXBOY's presence might be limited to specific regions
or demographics within South Africa.
• Limited Product Range: Depending on the product range, GALXBOY might face
challenges in catering to a diverse market.
• Distribution Channels: Inefficient or limited distribution channels might hinder
market penetration.
3. Opportunities:
• Global Expansion: Exploring international markets could provide GALXBOY with
new growth avenues.
• E-Commerce Growth: Expanding the online presence and e-commerce
capabilities can tap into a broader customer base.
• Collaborations and Partnerships: Collaborating with influencers, artists, or other
brands can enhance visibility and market reach.
4. Threats:
• Competitive Landscape: Intense competition from local and international
streetwear brands poses a significant threat.
• Economic Factors: Fluctuations in the economy, exchange rates, or consumer
purchasing power can impact sales.
• Changing Consumer Trends: Rapid shifts in fashion trends and preferences can
affect GALXBOY's market position.
MARKET ANALYSIS
2. Potential Target Markets:
1. Segment 1: Urban Trendsetters
• Demographic: Ages 18-30, predominantly urban residents, fashion-forward,
income level above average.
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller nathinathi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.57. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now