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ESB 2 exam 2023 with 100% correct answers

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What are the three segments in a marketing plan - correct answer Demographic Behavioral Geographic The highest-ranking employee in the company; reports to the board of directors. - correct answer CEO Creates budgets, analyzes financial data, and forecasts company profits. - correct ans...

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  • November 16, 2023
  • 2
  • 2023/2024
  • Exam (elaborations)
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ESB 2 exam 2023 with 100% correct
answers

What are the three segments in a marketing plan - correct answer Demographic

Behavioral

Geographic



The highest-ranking employee in the company; reports to the board of directors. - correct answer CEO



Creates budgets, analyzes financial data, and forecasts company profits. - correct answer CFO



Oversees the day-to-day administrative functions of a business; second in command - correct answer
COO



Develops policies and structures to protect company data. - correct answer CLO



The business is separate from the owner with responsibilities delegated to staff. A business in this stage
usually commands a considerable share of the market and may even be a household name. - correct
answer Maturity



Company is stable and profitable. - correct answer Success



Expansion strategies are implemented, and investment is balanced with potential. - correct answer
Take off



Focus shifts to revenue, expenses, and growth. Cashflow is the major issue. - correct answer Survival of
the fittest

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