What are the three segments in a marketing plan - correct answer Demographic
Behavioral
Geographic
The highest-ranking employee in the company; reports to the board of directors. - correct answer CEO
Creates budgets, analyzes financial data, and forecasts company profits. - correct ans...
What are the three segments in a marketing plan - correct answer Demographic
Behavioral
Geographic
The highest-ranking employee in the company; reports to the board of directors. - correct answer CEO
Creates budgets, analyzes financial data, and forecasts company profits. - correct answer CFO
Oversees the day-to-day administrative functions of a business; second in command - correct answer
COO
Develops policies and structures to protect company data. - correct answer CLO
The business is separate from the owner with responsibilities delegated to staff. A business in this stage
usually commands a considerable share of the market and may even be a household name. - correct
answer Maturity
Company is stable and profitable. - correct answer Success
Expansion strategies are implemented, and investment is balanced with potential. - correct answer
Take off
Focus shifts to revenue, expenses, and growth. Cashflow is the major issue. - correct answer Survival of
the fittest
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