Introduction
This assignment focuses on Discovery's international expansion, analysing its strategy to
enter foreign markets and evaluating its advantages and disadvantages of entering foreign
markets. The focus will shift to evaluating Adrian Gore as a strategic leader, specifically
evaluating his emotional intelligence competencies and leadership style. The assignment then
discusses whether Adrian Gore's
3.1 leadership style aligns with the cultural conditioning of his
leadership behaviour. Then, we explore the role of technology in creating organisational
alignment in strategy implementation, emphasising the advantages of being a technological
leader through early adoption. Lastly, the assignment critically evaluates Discovery's risk
management during the COVID-19 pandemic, applying the four (4) strategic risk management
steps with examples take from the Discovery’s case study (2023). 3.2
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