CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!!
marketing
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
exchange
people giving up something in order to re...
CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!!
marketing
the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at
large
exchange
people giving up something in order to receive something they would rather have
production orientation
a philosophy that focuses on the internal capabilities of the firm rather than on the
desires and needs of the marketplace
sales orientation
the ideas that people will buy more goods and services if aggressive sales techniques
are used and that high sales result in high profits
marketing concept
the idea that the social and economic justification for an organization's existence is the
satisfaction of customer wants and needs while meeting organizational objectives
market orientation
a philosophy that assumes that a sale does not depend on an aggressive sales force
but rather on a customer's decision to purchase a product; it is synonymous with the
marketing concept
societal marketing orientation
the idea that an organization exists not only to satisfy customer wants and needs and to
meet organizational objectives but also to preserve or enhance individuals' and society's
long-term best interests
customer satisfaction
customers' evaluation of a good or service in terms of whether it has met their needs
and expectations
customer value
the relationship between benefits and the sacrifice necessary to obtain those benefits
relationship marketing
a strategy that focuses on keeping and improving relationships with current customers
empowerment
delegation of authority to solve customers' problems quickly?usually by the first person
the customer notifies regarding a problem
sales orientation
the ideas that people will buy more goods and services if aggressive sales techniques
are used and that high sales result in high profits
customer relationship management (CRM)
a companywide business strategy designed to optimize profitability, revenue, and
customer satisfaction by focusing on highly defined and precise customer groups
on-demand marketing
on-demand marketing delivers relevant experiences throughout the consumer's decision
and buying process that integrated across both physical and virtual enviornemtns
strategic planning
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