Samenvatting principes van marketing - Philip Kotler
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Course
Marketing
Institution
Hogeschool InHolland (InHolland)
Dit is een samenvatting van het boek principes van marketing. Voor de betreffende onderwerpen, zie inhoudsopgave. In duidelijke maar eenvoudige taal is alles uitgelegd en ik had genoeg aan deze samenvatting om een hoge voldoende te halen voor mijn tentamen!
, Inhoudsopgave
Samenvatting Principes van marketing..................................................................1
1. Wat is marketing?............................................................................................ 3
2. Wat is een verkoopconcept?............................................................................3
3. Bostoncunsultancymatrix (BCG-analyse)........................................................3
4. Interne en externe omgeving van een bedrijf.................................................4
5. Segmentatie.................................................................................................... 4
6. Positionering.................................................................................................... 5
7. De vier P’s....................................................................................................... 5
8. Kenmerken van levensstijlen & financiële voordelen:.....................................6
9. Verschillende typen positionering...................................................................6
10. Referentiegroepen aspiratiegroepen.............................................................6
11. Bedrijfsmatig inkopers & consumentinkopers...............................................6
12. Gedifferentieerde en ongedifferentieerde marketing....................................6
Segmentatiestrategieën:..................................................................................... 7
13. Ansoff model................................................................................................. 7
14. Waarnemen................................................................................................... 7
15. Cultuur en merkimago................................................................................... 8
16. Waardeketen................................................................................................. 8
17. Wat is TQM?................................................................................................... 9
18. Wat is een niche bedrijf?............................................................................... 9
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