Exam (elaborations)
Marketing IIA (Principles of Marketing) Practice Exam
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Principles of Marketing Practice ExamSection A: Multiple Choice (20 marks)
Part 1: Choose the correct answer from the options provided. (Each question is worth 2
marks)
1. Which of the following is a benefit of using social media in marketing?
a) Higher advertising costs
b) Limited reach
c) Increased customer engagement
d) Reduced customer reach
2. Integrated marketing communication strategy involves:
a) Using a single promotional tool
b) Isolating marketing efforts from other business functions
c) Consistent and coordinated communication across multiple channels
d) Ignoring customer feedback
3. Marketing channels refer to:
a) The pricing strategies used by marketers
b) The locations where products are sold
c) The communication channels used in advertising
d) The distribution channels through which products move from manufacturer to
customer
4. Pricing strategies can include:
a) Cost-based pricing only
b) Competition-based pricing only
c) Demand-based pricing only
d) A combination of cost-based, competition-based, and demand-based pricin
, 5. The product life cycle consists of the following stages, in order:
a) Introduction, growth, maturity, decline
b) Growth, introduction, decline, maturity
c) Maturity, introduction, growth, decline
d) Introduction, decline, growth, maturity
6. Analyzing the marketing environment involves:
a) Evaluating competitors' marketing strategies
b) Identifying target market segments
c) Monitoring and understanding external factors that can impact marketing decisions
d) Developing promotional campaigns
7. Customer engagement refers to:
a) The total revenue generated from each customer
b) The level of customer satisfaction with a product or service
c) The emotional connection a customer has with a brand
d) The number of customers reached through marketing efforts
8. Customer value-driven marketing focuses on:
a) Maximizing profits at the expense of customer satisfaction
b) Creating customer relationships based on trust and mutual value
c) Providing the lowest prices in the market
d) Minimizing the number of customers served
9. Products, services, and brands are all part of:
a) The marketing mix
b) Marketing research
c) Segmentation and targeting
d) Price elasticity
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