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Marketing IIB (Retail Management) Practice Exam
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Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing
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Marketing IIB (Retail Management) Chpt.2 - The Retail Environment
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Marketing IIB (Retail Management) Chpt.4 - Location
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Retail Management Practice ExamSection A: Multiple Choice (20 marks)
Part 1: Choose the correct answer from the options provided. (10 questions worth 2 marks
each)
1. Which of the following best describes the role of retailing?
a) Manufacturing products for sale
b) Analyzing market trends
c) Selling goods and services directly to consumers
d) Managing supply chains
2. The retailing environment refers to:
a) The physical layout of a store
b) Economic factors affecting the retail industry
c) The marketing strategies employed by retailers
d) The store's location
3. Online retailing involves:
a) Selling products exclusively through physical stores
b) Utilizing e-commerce platforms to sell products
c) Door-to-door sales operations
d) Collaborating with other retailers to sell products
4. Store design and layout includes:
a) Deciding on the pricing strategy for products
b) Determining the store's location
c) Creating an appealing atmosphere for customers
d) Managing inventory levels
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