Exam (elaborations)
MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandis
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MKT315 Final Exam Spring 2019 Study Guide (sections 5 to 8) 1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesale...
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