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Naamgeving
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NaamgevingBrand name vs Personal name
Considerations
Name is for life Trademarking
Te vaak veranderen Duur
→ niet goed voor Belangrijk vooral voor grote merken
merk
Research doen om te zien of geregistreerd of niet
→ onstabiliteit
!! legaal bealngrijk !!
Emotional value Associations
Welke emoties roept Onderbewuste linken
het op? bv. Linken aan bepaalde sector
Testen
Oppassen voor negatieve associaties
→ Voor leggen bij
bv. Vorig jaar opdracht logo ontwerpen eigen naam.
anderen Initialen SS
Soorten brandnames
Literary games Experience
bv. Ikea profileert u als expert
Founder’s name Out of context
Triggered nostalgie, abstract, totaal niets
gevoel stabiliteit te maken met de
sector/product
Vooral jaren 40-50
bv. Disney bv. Apple
(→ Zelfstandige
What you do naamwoorden
Naamgeving 1
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