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Unit 20- Assignment one
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This document is for unit 20 assignment 1 and is written to a distinction level, and is about the different CSR for McDonald's and M&S. 10+ pages.
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Unit 20- CSRAssignment one
Unit 20- Corporate Social Responsibility.
Assignment 1- Current CSR issues for large
businesses.
1
, Unit 20- CSR
Assignment one
Contents
Introduction...........................................................................................................................................2
My chosen businesses...........................................................................................................................3
P1: Explain how CSR issues impact on the stakeholders of businesses..................................................4
McDonald’s CSR issues......................................................................................................................4
M&S CSR issues..................................................................................................................................5
P2: what has the businesses done to tackle the CSR issues by going beyond their statutory & legal
requirements?.......................................................................................................................................6
McDonald’s going beyond their statutory & legal requirements:......................................................6
M&S going above and beyond their statutory and legal requirements.............................................7
M1- Compare and contrast the effect two CSR issues have had on two different businesses...............8
D1- Evaluate how a selected business has responded to a recent social issue and whether this
response has strengthened their CSR image.......................................................................................10
Bibliography.........................................................................................................................................11
Introduction.
In this assignment I will be writing about the ‘corporate social responsibility’ that my two
chosen businesses have. My chosen businesses are the massive international fast-food
chain, McDonalds, and the British luxury retailer chain Marks & Spencer (M&S).
What is CSR.
CSR stands for ‘corporate social responsibility’, CSR is the social responsibility that big
businesses have. This responsibility includes integrating social and environmental concerns
in their operations. Some examples of businesses having good CSR are Adidas which is
currently using recycled plastics to make high-performance sportswear, IKEA is starting to
use more sustainable materials in their products such as sustainable cotton, wool, and
wood, they are also funding programmes that are focused on climate change, renewable
energy, and employment.
CSR areas.
The four main types of CSR are environmental, ethical, philanthropic, and economic
responsibilities. The first type of CSR, environmental focuses on the environment and is
used by businesses to protect and improve the local environments, an example of
environmental responsibility is a fast-food business using paper straws instead of plastic
straws.
The second type of CSR is ethical, ethical responsibility focuses on engaging in good business
practices across the board, this can mean that businesses are supporting their employees,
2
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