Exam (elaborations)
Pearson Edexcel Level 3 GCE PAPER 1 Marketing, people and global businesses June 2023
- Course
- Institution
Pearson Edexcel Level 3 GCE PAPER 1 Marketing, people and global businesses June 2023
[Show more]
Seller
Follow
OCR123
Reviews received
Content preview
Please check the examination details below before entering yourcandidate information
Candidate surnameOther names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 23 May 2023
9BS0/01
Morning (Time: 2 hours) Paper
reference
Business
Advanced
PAPER 1: Marketing, people and global businesses
You must have: Total Marks
Source Booklet (enclosed)
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with
centre number and candidate number.
•There are two sections in this question paper.
your name,
•providedthe– there
• Answer all
Answer questions in the spaces
may be more space
questions.
than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown
– use this as a guide as to how much time to spend on
•each question. You may use a calculator.
in brackets
Advice
• Read each question carefully before you start to answer it.
• Try to answer every
• Check your answers if you have time at the end.
question.
Turn over
1
, Answer ALL questions.
SECTION A
AREA
DO NOT WRITE IN THIS
Read Extracts A to C in the Source Booklet before answering Question 1.
Write your answers in the spaces provided.
1 (a) Using the data in Extract A, explain one way demand for online
food deliveries is affected by income elasticity of demand.
(4)
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
AREA
DO NOT WRITE IN THIS
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
AREA
DO NOT WRITE IN THIS
2
, (b) Explain one reason food delivery apps, such as Deliveroo,
pay their workers commission.
(4)
DO NOT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
AREA
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
DO NOT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
AREA
DO NOT WRITE IN THIS
AREA
3
Turn
over
, (c) Assess the likely importance of emotional branding
to Deliveroo. (10)
AREA
DO NOT WRITE IN THIS
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
AREA
DO NOT WRITE IN THIS
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
AREA
DO NOT WRITE IN THI
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
............................................................................................................................... ...............................................................................................
................................ ......................
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller OCR123. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67163 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now