ENFB 4170 Final Exam 55 Questions And Correct
Detaileed Answers Already Graded|A+
What is the hardest task as an early stage company? - ANSWER---
Getting customers to purchase or pay for your product
What marketing techniques should you use for B2B customers and B2C
customers respectively? - ANSWER---B2C -- Digital marketing
B2B -- Inside sales team
Sales & Marketing strategy
(5 parts) - ANSWER---1. Identify your competitive advantage
- narrow it down to one
2. Identify Target Market
- Markets that favorably respond to your competitive advantage
3. Determine the size of target market
4. Select your media/medium (Sales Channels) (Distribution Channels)
5. Select your message
What are the different types of sales media?
(5) - ANSWER---1. Digital marketing
2. Mass media advertising
3. Direct field sales
4. Distributors (B2B2B & B2B2C)
5. Trade shows
Different types of digital marketing - ANSWER---Social media
Search engine optimization (SEO)
Pay-per-click ads
Paid search
Display/Banner ads
email
Different types of mass media advertising - ANSWER---TV
Radio
, ENFB 4170 Final Exam 55 Questions And Correct
Detaileed Answers Already Graded|A+
Newspaper
Magazines
Direct mail
catalogs
What percent of all search engine users use Google, Yahoo, and Bing? -
ANSWER---Google- 77.5%
Yahoo- 11%
Bing- 9.5%
Total= 98%
What is the goal of SEO - ANSWER---To reach the lowest possible cost
per sale
How do you find the cost per sale? - ANSWER---Cost per click /
Conversion rate
How much will it cost to hire someone to maximize your SEO? -
ANSWER---5-10k for about 10 words
Guidelines for digital marketing
(8) - ANSWER---use google analytics
constantly monitor your cost per sale
determine if your cost per sale is justified
expand the justified/kill the unjustified campaigns always try new
campaigns - Ad content, sites, bids, new key words
Take actions to lower the cost of justified campaigns, or unjustified
campaigns that are close
You need to know how much to spend/budget for sales and marketing,
best way is to do it as a percent of revenue
use credible sources like press releases, blogs, magazine & newspaper
articles
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