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AIPMM - CPM PRACTICE EXAM QUESTIONS WITH CORRECT ANSWERS
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AIPMM - CPM PRACTICE EXAM QUESTIONS WITH CORRECT ANSWERS
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AIPMM - CPM PRACTICE EXAMintangibility
inseparability
variability
perishability - Answer- Nature and characteristic of a service
Product
Price
Promotion
Place - Answer- What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - Answer- What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - Answer- What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - Answer- What are the steps of NPD? (Phases)
Market Penetration - Answer- What is the strategy for existing market/existing product? (Ansoff's Growth Matrix)
Product Development - Answer- What is the strategy for existing market/new product? (Ansoff's Growth Matrix)
Market Development - Answer- What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification - Answer- What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction - Answer- Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - Answer- Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - Answer- Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - Answer- Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - Answer- Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - Answer- Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - Answer- What are the 3 types of organizing roadmaps?
Styles
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