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Business Basics Samenvatting

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Business Basics wordt gegeven door Julie Van Couter in het 1e semester van het 1e academiejaar in de opleiding Event- En Projectmanagement.

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  • December 6, 2023
  • 46
  • 2022/2023
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ORM_01_EPM


BUSINESS BASICS: EXAMEN.
MICRO-ECONOMIE. ...................................................................................................................... 5
Doel van de economische wetenschap. .............................................................................................. 5
Behoefte. ......................................................................................................................................... 5
Schaarse middelen........................................................................................................................... 5
Keuzeprobleem. ............................................................................................................................... 5
Soorten goederen................................................................................................................................ 6
Consumptie en productie. ................................................................................................................... 6
‘Ceteris paribus’-clausule. ................................................................................................................... 6
Micro-, meso- en macro-economie. .................................................................................................... 7
De optimale goederencombinatie. ..................................................................................................... 7
Prijsvraagcurve. ................................................................................................................................... 7
Verschuiving van prijsvraagcurve. ................................................................................................... 8
Collectieve prijsvraagcurve. ............................................................................................................. 8
Consumentengedrag in België. ........................................................................................................... 8
Meting van de prijzen. ......................................................................................................................... 8
Keuzeprobleem producent.................................................................................................................. 9
De individuele aanbodcurve. ............................................................................................................... 9
De collectieve aanbodcurve. ............................................................................................................... 9
De marktvorm – volkomen concurrentie. ......................................................................................... 10
De marktvorm – onvolkomen concurrentie. ..................................................................................... 10
Het monopolie. .............................................................................................................................. 10
Het oligopolie. ............................................................................................................................... 10
Begrippen. ......................................................................................................................................... 11
INLEIDING TOT MANAGEMENT & ORGANISATIE. ......................................................................... 12
Wie zijn de managers? ...................................................................................................................... 12
Organisatieniveaus. ....................................................................................................................... 12
Wat is management? ........................................................................................................................ 12
Wat doet de manager?...................................................................................................................... 13
Managementfuncties. ................................................................................................................... 13
Managementrollen. ....................................................................................................................... 13
Managementvaardigheden. .......................................................................................................... 14
Omgaan met veranderingen. ........................................................................................................ 14
Wat is een organisatie? ..................................................................................................................... 15
Waarom bestuderen we management? ........................................................................................... 15



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Begrippen. ......................................................................................................................................... 16
DE SPEELRUIMTE VAN DE MANAGER. ......................................................................................... 17
Interne grens: de cultuur binnen de organisatie............................................................................... 17
Wat is een “organisatiecultuur”? .................................................................................................. 17
Hoe ontstaat een organisatiecultuur? ........................................................................................... 17
Hoe kan de organisatiecultuur voortbestaan? .............................................................................. 17
Hoe maken werknemers zich een cultuur eigen ? ......................................................................... 18
Sterke culturen............................................................................................................................... 18
Actuele organisatieculturen. ......................................................................................................... 18
Externe grens..................................................................................................................................... 19
Model nationale culturen van Geert Hofstede. ............................................................................. 19
De invloed van de manager. .............................................................................................................. 21
De onbeperkte machtsopvatting. .................................................................................................. 21
De symbolische machtsopvatting. ................................................................................................. 21
De werkelijkheid. ........................................................................................................................... 21
MAATSCHAPPELIJKE VERANTWOORDELIJKHEID & ETHISCH HANDELEN. ...................................... 22
Wat betekent MVO voor bedrijven? ................................................................................................. 22
Het 4-fasen model MVO. ............................................................................................................... 23
Van verplichting tot maatschappelijke verantwoordelijkheid....................................................... 23
Betaalt maatschappelijke verantwoordelijkheid zich uit? ................................................................ 24
De vergroening van management. .................................................................................................... 24
Het 4-fasen model van vergroening. ............................................................................................. 24
Evaluatie van vergroening van management. .............................................................................. 25
Factoren die ethisch handelen beïnvloeden. .................................................................................... 25
Niveau morele ontwikkeling. ......................................................................................................... 26
Persoonlijkheid. ............................................................................................................................. 26
Structurele variabelen. .................................................................................................................. 27
Bedrijfscultuur. .............................................................................................................................. 27
Grootte van een dilemma. ............................................................................................................. 27
Hoe ethisch gedrag verbeteren? ....................................................................................................... 27
Begrippen. ......................................................................................................................................... 28




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BESLUITVORMING. ..................................................................................................................... 29
Besluiten in de vier managementfuncties......................................................................................... 29
Het besluitvormingsproces................................................................................................................ 29
Stap 1: Identificatie van het probleem. ......................................................................................... 29
Stap 2: Identificatie van de beslissingscriteria. ............................................................................. 30
Stap 3: Afweging van de criteria. .................................................................................................. 30
Stap 4: Opsomming van de alternatieven. .................................................................................... 30
Stap 5: Analyse van de alternatieven. ........................................................................................... 30
Stap 6: Een alternatief kiezen. ....................................................................................................... 31
Stap 7: Implementatie van de keuze. ............................................................................................ 31
Stap 8: Evaluatie van de effectiviteit. ............................................................................................ 31
De manager als beslisser. .................................................................................................................. 31
Besluitvorming. .............................................................................................................................. 31
Types van problemen en hun besluitvorming. ............................................................................... 32
PLANNING.................................................................................................................................. 33
Wat is planning? ................................................................................................................................ 33
Waarom plannen managers? ............................................................................................................ 33
Hoe plannen managers?.................................................................................................................... 33
2 soorten plannen. ......................................................................................................................... 33
Doelen formuleren en plannen ontwikkelen. ................................................................................... 34
Conventionele doelbepaling. ......................................................................................................... 34
Management by objectives: MBO. ................................................................................................ 34
Kenmerken goed opgestelde doelstellingen. .................................................................................... 35
Na doelbepaling, plan ontwikkelen. .............................................................................................. 35
Effectief plannen in dynamische omgeving. ..................................................................................... 36
Begrippen. ......................................................................................................................................... 36




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STRATEGISCH MANAGEMENT. .................................................................................................... 37
Stap 1: De missie en visie van een organisatie vaststellen. .............................................................. 37
Stap 2: Analyse van de omgeving. ..................................................................................................... 37
Algemene omgeving. ..................................................................................................................... 37
Specifieke omgeving. ..................................................................................................................... 37
Stap 3: Analyse van de interne situatie. ............................................................................................ 38
De SWOT-analyse. ......................................................................................................................... 38
Stap 4: Strategieën formuleren. ........................................................................................................ 39
Stap 5: Strategieën implementeren. ................................................................................................. 39
Stap 6: De resultaten evalueren. ....................................................................................................... 40
Begrippen. ......................................................................................................................................... 40
ORGANISATIESTRUCTUUR. ......................................................................................................... 41
Taakspecialisatie................................................................................................................................ 41
Taakcoördinatie/Taakgroepering. ..................................................................................................... 41
Functiegerichte taakcoördinatie.................................................................................................... 41
Productgerichte taakcoördinatie. .................................................................................................. 42
Geografische taakcoördinatie. ...................................................................................................... 42
Procesgerichte taakcoördinatie. .................................................................................................... 43
Klantgerichte taakcoördinatie. ...................................................................................................... 43
Hiërarchie. ......................................................................................................................................... 43
Chester Barnard. ............................................................................................................................ 44
Lijnfunctie. ..................................................................................................................................... 44
Staffunctie. .................................................................................................................................... 44
Span of control = reikwijdte van beheer. .......................................................................................... 45
Grote reikwijdte. ............................................................................................................................ 45
Centralisatie. ..................................................................................................................................... 45
Formalisering. .................................................................................................................................... 46
De organisatiestructuur..................................................................................................................... 46
Mechanische. ................................................................................................................................. 46
Organische. .................................................................................................................................... 46




MVB Business Basics 4

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