Summary
Inleiding Event Management samenvatting EPM
Het vak Inleiding Event Management wordt gegeven door Ilse Wachtelaer en Asger De Loof in het 1e semester van het 1e academiejaar in de opleiding Event- En Projectmanagement.
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December 6, 2023
Number of pages
84
Written in
2022/2023
Type
Summary
Institution
Arteveldehogeschool (Artevelde)
Education
Event & projectmanagement
Course
Inleiding Event Management (INLEVMA) (INLEV)
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ORM_01_EPM
INLEIDING EVENT MANAGEMENT.
ALGEMEEN ................................................................................................................................... 7
Een event is…....................................................................................................................................... 7
Voor- en nadelen. ................................................................................................................................ 7
Competenties eventmanager. ............................................................................................................. 7
Event categorieën................................................................................................................................ 8
Public events .................................................................................................................................... 8
Corporate events (focus) ................................................................................................................. 8
Private events .................................................................................................................................. 8
Eventdoelstellingen. ............................................................................................................................ 8
Belangrijk. ........................................................................................................................................ 8
Goede doelstellingen zijn SMART geformuleerd: ............................................................................ 9
EVENT FLOW / STAPPENPLAN ..................................................................................................... 10
STAP 1: doelstelling. .......................................................................................................................... 10
STAP 2: briefing. ................................................................................................................................ 10
Onderdelen. ................................................................................................................................... 11
2 Soorten briefing. ......................................................................................................................... 11
STAP 3: brainstorm. ........................................................................................................................... 11
Opbouw: ........................................................................................................................................ 11
Aanpak........................................................................................................................................... 11
STAP 4: concept. ................................................................................................................................ 12
STAP 5: voorstel................................................................................................................................. 12
STAP 6: budget. ................................................................................................................................. 12
STAP 7: presentatie – pitch. .............................................................................................................. 13
STAP 8: opvolging na presentatie. ..................................................................................................... 13
STAP 9: bevestiging. .......................................................................................................................... 13
STAP 10: voorbereiding. .................................................................................................................... 13
STAP 11: communicatie. .................................................................................................................... 14
STAP 12: retroplanning, draaiboek, budget & scenario. ................................................................... 14
Retroplanning. ............................................................................................................................... 14
Scenario. ........................................................................................................................................ 14
Draaiboek. ..................................................................................................................................... 15
STAP 13: opbouw. ............................................................................................................................. 15
STAP 14: coördinatie op event. ......................................................................................................... 16
STAP 15: afbouw................................................................................................................................ 16
MVB Inleiding Event Management 1
, ORM_01_EPM
STAP 16: debriefing. .......................................................................................................................... 16
STAP 17: facturatie. ........................................................................................................................... 16
STAP 18: follow-up na event. ............................................................................................................ 16
STRATEGIE EN TERMINOLOGIE. ................................................................................................... 17
Strategische doelstellingen. .............................................................................................................. 17
AMORE-criteria. ............................................................................................................................. 17
Operationele doelstellingen. ............................................................................................................. 17
Kritische Succesfactoren en Key Performance Indicators. ................................................................ 18
Risico’s. .............................................................................................................................................. 19
De ROI methodologie, om het succes van meetings & events te meten. ......................................... 19
De ROI piramide............................................................................................................................. 20
Waarde creëren. ............................................................................................................................ 20
Hoe meten? ................................................................................................................................... 21
Doelgroep. ......................................................................................................................................... 22
Tips. ............................................................................................................................................... 23
Het belang van research. ............................................................................................................... 23
Stap uit je comfortzone. ................................................................................................................ 23
Onderschat de invloed van culturele tradities en gebruiken niet. ................................................. 24
B2B, B2C, B2P, B2H...? ................................................................................................................... 24
Customer Journey. ............................................................................................................................ 24
band perception............................................................................................................................. 25
Visitor journey. .............................................................................................................................. 25
SWOT-analyse.................................................................................................................................... 25
Sterktes (strengths) ....................................................................................................................... 26
Zwaktes (weaknesses) ................................................................................................................... 26
Kansen (opportunities) .................................................................................................................. 26
Bedreigingen (threats) ................................................................................................................... 26
Concurrentieanalyse. ........................................................................................................................ 26
Stap 1 : identificatie van directe en indirecte concurrenten .......................................................... 26
Stap 2: Definieer criteria van concurrentieanalyse voor marktonderzoek .................................... 26
Stap 3: Informatie over uw concurrenten zoeken en vinden ......................................................... 27
Stap 4: benchmarking (vergelijking met de concurrentie) ............................................................ 27
The sweet spot. ................................................................................................................................. 27
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, ORM_01_EPM
PROGRAMMA & CONCEPT. ......................................................................................................... 28
Belangrijke opmerkingen. ................................................................................................................. 28
Beleving. ............................................................................................................................................ 28
Basisvoorwaarden beleving. .......................................................................................................... 28
Thema. ............................................................................................................................................... 29
Hero’s journey. .................................................................................................................................. 29
Gamification. ..................................................................................................................................... 29
Hybride events. ................................................................................................................................. 30
Format Hybride events. ................................................................................................................. 30
Verloop. ............................................................................................................................................. 30
DATUM. ..................................................................................................................................... 31
Ongunstige periodes. ........................................................................................................................ 31
Welke dagen? ................................................................................................................................ 31
Voorbeelden programma sites. ......................................................................................................... 32
DUUR. ........................................................................................................................................ 32
TIJDSTIP. .................................................................................................................................... 32
ENTERTAINMENT. ...................................................................................................................... 33
Meest voorkomende functies entertainment. .................................................................................. 33
Checklist entertainment. ................................................................................................................... 34
Sprekers. ............................................................................................................................................ 34
Presentatievormen. ........................................................................................................................... 34
Presentatietips. .............................................................................................................................. 35
Wie is Casey Neistat? ........................................................................................................................ 35
CATERING. ................................................................................................................................. 36
Soorten catering. ............................................................................................................................... 36
Cateraars. ...................................................................................................................................... 37
Culinaire invulling. ............................................................................................................................. 37
Aantallen en gemiddelden. ............................................................................................................... 37
Personeel. .......................................................................................................................................... 38
Allergieën, religie en voeding. ........................................................................................................... 38
LOCATIE. .................................................................................................................................... 39
Eventlocaties. .................................................................................................................................... 39
Zaalopstellingen. ........................................................................................................................... 39
Outdoor locaties. ........................................................................................................................... 41
Event in het buitenland.................................................................................................................. 41
Toegankelijkheid. .............................................................................................................................. 41
MVB Inleiding Event Management 3
, ORM_01_EPM
TENTEN. ..................................................................................................................................... 42
Soorten tenten. ................................................................................................................................. 42
DECORATIE................................................................................................................................. 46
Meubilair. ...................................................................................................................................... 46
Andere. .......................................................................................................................................... 46
EVENTTECHNIEK. ........................................................................................................................ 47
Licht & Geluid. ................................................................................................................................... 47
Termen. ............................................................................................................................................. 47
Crew. .............................................................................................................................................. 47
Opbouw. ........................................................................................................................................ 48
Kabels. ........................................................................................................................................... 49
Site Materialen. ............................................................................................................................. 51
EVENT COMMUNICATIE. ............................................................................................................. 54
Basis content. .................................................................................................................................... 54
Communicatieplan. ........................................................................................................................... 54
Publiek event. ................................................................................................................................ 54
Corporate event. ............................................................................................................................ 55
Dragers .......................................................................................................................................... 55
Basisregels communicatieplan. ..................................................................................................... 55
Content planning. .............................................................................................................................. 56
Customer Journey. ......................................................................................................................... 56
Doelgroep. ......................................................................................................................................... 57
No show. ........................................................................................................................................ 57
Digital marketing. .............................................................................................................................. 57
10 Event marketing guidelines. ..................................................................................................... 57
PROJECTMANAGEMENT. ............................................................................................................ 59
De klassieke projectaanpak. .............................................................................................................. 59
PROMOTIE. ................................................................................................................................ 60
Uitnodiging. ....................................................................................................................................... 60
Checklist uitnodigingstraject. ........................................................................................................ 60
Onmisbare informatie. .................................................................................................................. 61
Graag een seintje........................................................................................................................... 61
Dresscode. ..................................................................................................................................... 62
PRODUCTIE. ............................................................................................................................... 63
Goed uitgerust productiekantoor. .................................................................................................... 63
Keep calm. ......................................................................................................................................... 64
MVB Inleiding Event Management 4