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Unit 10 M1 Market Research in Business BTEC BUSINESS LEVEL 3
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pearsons,btec business,level 3,unit 10,market research in business, m1
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Face to face survey Focus group Observation Internet GovernmFitness for Face to face surveys would This would help to Observation would be useful The internet can be The comp
purpose help to find out whether Old gather responses on because the company can see helpful because it already governme
Coulsdon needs a new customer experience as how many people in an has so much information the emplo
internet café as researchers they can discuss ideas existing café are using their on it already. The local area
can ask for opinions from about the E café and laptop or tablet. The more company can look at because e
local residents and ask can decide whether it people on their gadgets could existing E-cafes, and are more
whether they would want or would be appropriate to mean the more likely they research how successful café beca
use the internet café. This sort open one in old would use an E-café, however they are as well as find drink coffe
of method can produce coulsdon. A focus group it can also mean they wouldn’t out what areas have the energised
qualitative data as they can would be useful because because of the fact they have most E-cafes and this can do their w
get opinions. It can also give the members can portable laptops and tablets. help the company decide time.
quantitative data but a limited contribute what others An E café would be useful for whether Old Coulsdon is
amount because the surveyor have said which will people that don't have a suitable place to open
can find out the age and then make the data a lot more anything portable to do their an E-café. Also social
whether there is a pattern in reliable because it is work on but still want to do media and forums are
what different age groups from a series of opinions their work in a café. also a great tool for
think about the internet café. that are tied together. researching.
Cost Face to face surveys would The cost of a focus For observations the company There is a lot of useful This meth
be costly because the group is high and could use a camera which they information on the the inform
company would need to pay although it will obtain can use to see how many internet that is free which is good be
people to go out to do the good responses it is not people are already using can help the company business
surveys and they are normally worth it considering how tablets and laptops in the E- save a lot of money and market re
out for the whole day but small the business is it café. put the saved money to
might not get many responses isn't necessary as they better use.
or any usable ones. As a would struggle to earn
result this would cost the back the money spent
company more money than on this type of money
necessary. through their revenue.
Accuracy In order to ensure that the I would make my sample Observation give accurate A lot of information on the The inform
survey results is a true representative to get a results because it is something internet can be inaccurate accurate b
representation is by walking range of customer that is actually happening and or outdated. The best way informatio
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