Adviesrapport voor het juist inzetten van Social Media. Als eerst worden er over de bevindingen geschreven, hieruit komen de social media adviezen en de bijbehorende contentstrategie en begroting.
,Hogeschool : HZ University of Applied Sciences
Opleiding : Communicatie
Datum : 31-01-2014
Docent : David Westveer
Course : Social Media
Semester : 1
Versie : 1.0
Studenten : Astrid van Eekelen 00049819
Elise Hoekman 00049908
Rowena van der Horst 00060371
Kim de Jonge 00049518
Irene Mulder 00049765
Anika de Wit 00047224
,Voorwoord
Tijdens het schrijven van dit adviesrapport voor de werving van nieuwe studenten bij de academies Techniek en
Innovatie en Delta Academy hebben we veel geleerde vaardigheden en kennis uit de course Social Media kunnen
toepassen. We hebben ons verdiept in de case en hebben onze kennis als communicatieprofessionals toegepast.
Omdat de case over opleidingen van de HZ University Of Applied Sciences gaat is het voor ons niet lastig om het
keuzeproces in te beelden wat de jongeren doorlopen voordat zij zich inschrijven op een opleiding. Wij zijn ons
bewust waardoor deze jongeren worden beïnvloed en hebben dit verwerkt in ons uitgebreide advies.
We hebben als team hard aan dit adviesplan gewerkt. Het was een uitdaging, omdat we niet veel tijd hadden maar
toch een professioneel rapport in wilden leveren. Daarnaast willen we David Westveer bedanken voor de
begeleiding en inspiratie die hij ons heeft geboden.
Veel leesplezier!
31-01-2014
, Inhoudsopgave
Voorwoord...................................................................................................................................................2
Inhoudsopgave............................................................................................................................................3
1.Inleiding....................................................................................................................................................1
2.Bevindingen..............................................................................................................................................2
2.1 Doelgroep..........................................................................................................................................2
2.2 De eigen organisatie..........................................................................................................................5
2.3 De concurrentie.................................................................................................................................7
2.4 De communicatiestijl.......................................................................................................................11
2.5 Het bedrijfsleven..............................................................................................................................13
2.6 Samenwerkingen.............................................................................................................................14
3.Adviezen.................................................................................................................................................15
7.Contentstrategie.....................................................................................................................................17
8.Begroting................................................................................................................................................26
Product / Activiteit.....................................................................................................................................26
Informatie..................................................................................................................................................26
Budget.......................................................................................................................................................26
Communicatie-/campagneconcept............................................................................................................26
5.000..........................................................................................................................................................26
Fotografie..................................................................................................................................................26
In huis........................................................................................................................................................26
850.............................................................................................................................................................26
Kick-off intern............................................................................................................................................26
Animatie + instructie..................................................................................................................................26
1.250..........................................................................................................................................................26
Card intern.................................................................................................................................................26
1.500..........................................................................................................................................................26
Gastspreke.................................................................................................................................................26
Sessie of dagdeel.......................................................................................................................................26
2.000..........................................................................................................................................................26
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