Uitgaande
van
deze
voorwaarden
kan
je
4
functies
voor
de
leiding
noemen:
1. plannen
2. organiseren
3. dirigeren
en
coordineren
4. controleren
!
managementproces
Basis
voor
het
plannen:
strategische
beleidsvoorbereiding.
3
fasen;
a. missie;
bestaansrecht
b. visie;
droomdoel/unieke
waarde
c. strategie
!
SWOT
!
kritische
succesfactoren
(KSF’s)
zie
fig
1.4.
Plannen
omvat;
1. operationeel
maken
van
doelstellingen
a. welke
producten
b. welke
markten
c. welke
distributiekanalen
d. welke
prijs
e. welk
marktaandeel
2. vaststellen
hoe
de
doelen
moeten
worden
gerealiseerd.
Welke
personeel,
productiemiddelen,
methoden,
technieken
3. Kostenbegroting
4. Concrete
doelstellingen
voor
de
uitvoerende
organen
zelf
a. hoeveel
eenheden
b. wijze
waarop
produceren
c. wanneer
d. hoeveel
per
tijdseenheid
e. hoeveel
grondstoffen
en
materialen
Hoeveelheidsdoelstellingen:
normen
of
standaarden.
3
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