Economische analyse over Heineken. Marktsituatie beschreven, macro-economische en monetaire omgeving weergegeven, het Destep-model uitgewerkt en juridische risico's besproken.
Bedrijfskunde , Marketing , International Business and Management
Algemene economie
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By: maxkoper • 5 year ago
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ECONOMISCHE ANALYSE
Heineken
16 JUNI 2017
TOM LUBBERS, 437879
EME1VC
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Inleiding ................................................................................................................................................... 2
Marktsituatie Heineken ........................................................................................................................... 3
Macro-economische en monetaire omgeving van Heineken ................................................................. 4
Conjunctuur ......................................................................................................................................... 4
Wisselkoers.......................................................................................................................................... 4
Energie ................................................................................................................................................. 4
Rente ................................................................................................................................................... 5
Analyse van de internationale economische omgeving .......................................................................... 6
Demografisch....................................................................................................................................... 6
Economisch.......................................................................................................................................... 7
Sociaal.................................................................................................................................................. 7
Technologie ......................................................................................................................................... 7
Ecologisch ............................................................................................................................................ 7
Politiek ................................................................................................................................................. 8
Juridische aspecten ................................................................................................................................. 8
Rapportage risico’s .............................................................................................................................. 8
Nakoming risico’s ................................................................................................................................ 9
Bibliografie ............................................................................................................................................ 10
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