Exam (elaborations)
MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A+)
- Course
- Institution
what is marketing? - ANSWER-the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - ANSWER-1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each ...
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