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Branche verslag doe-het-zelf zaak
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Branche verslag van een doe-het-zelf zaak voor de opleiding ondernemer detailhandel. Behaald met een 7.
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BrancheverslagDoe-het-zelf-zaak
3/7/2017
Leerjaar 2015-2018
ROC Friese Poort
ROC FRIESE POORT
LEERLINGNUMMER: 180814
,Inhoudsopgave
Inleiding..................................................................................................................................................2
Hoofdstuk 1 Diepgaande beschrijving van de branche...........................................................................3
1.1 Winkelvorm..................................................................................................................................3
1.2 ketens, formules, samenwerkingsvormen....................................................................................3
1.3 Verkoopsysteem............................................................................................................................6
1.4 Distributievorm.............................................................................................................................6
1.5 Vestigingsplaatsen........................................................................................................................7
1.6 Wettelijke eisen............................................................................................................................7
1.7 Milieu en Fairtrade.......................................................................................................................7
1.8 Doelgroep.....................................................................................................................................8
1.9 Consumtengedrag.........................................................................................................................8
1.10 Bestedingen, marktaandeel en omzet........................................................................................9
1.11 Ontwikkelingen in de branche..................................................................................................10
Hoofdstuk 2 Winkelformule en winkelpresentatie................................................................................13
2.1 Drie winkelformules in de branche.............................................................................................13
De 3 winkelformule’s die het meest passen bij de branche doe-het-zelf zaak zijn:...........................13
Halfords 2.0......................................................................................................................................13
Profile fietsspecialist.........................................................................................................................14
2.2 Presentatieplan...........................................................................................................................15
2.4 Winkelinterieur en exterieur.......................................................................................................17
2.5 Promotiemix...............................................................................................................................17
2.6 Winkelformule en de werkzaamheden.......................................................................................17
Hoofdstuk 3 Diepgaande kennis van de assortimentsgroepen.............................................................18
3.1 Assortimentsopbouw in de branche...........................................................................................18
Fietsproducten: Op deze afdeling vind je alles wat je nodig hebt voor je fiets, denk aan fietstassen,
reparatiesetjes, ventielen, fietspompen...........................................................................................19
3.3 Seizoenartikelen en trendartikelen.............................................................................................19
3.4 Koopmotief.................................................................................................................................19
3.5 Artikelengroep Auto producten..................................................................................................20
3.6 Artikelengroep Auto producten..................................................................................................21
3.6 Artikelengroep Auto producten..................................................................................................22
Hoofdstuk 4 commerciéle aspecten van verschillende artikelen..........................................................23
4.2 winkelinrichting en presentatie plan...............................................................................................24
1
, ..............................................................................................................................................................24
Hoofdstuk 5 Werken en leren in de branche........................................................................................25
5.1 Arbeidsmarkt..............................................................................................................................25
5.2 Specialiseren...............................................................................................................................26
5.3 Ontwikkelingen volgen................................................................................................................26
Eindconclusie........................................................................................................................................26
Bronvermelding....................................................................................................................................27
Inleiding
In dit brancheverslag ga ik mijn gekozen branche helemaal onderzoeken. Ik ga
een diepgaande beschrijving geven over de branche, over de winkelformule en
winkelpresentatie, over verschillende assortimentsgroepen, over de commerciële
aspecten van de artikelen en artikelgroepen en als laatste over werken en leren
in de branche. Er is veel te vertellen over de branche die ik gekozen heb en
omdat ik zelf ook in de branche werk is het leuk om dingen te weten te komen.
Ik heb voor de doe-het-zelf branche gekozen. Ik heb dit gekozen, omdat de doe-
het-zelf branche mij ook aanspreekt omdat ik ook in de Halfords werk. Het belang
van branche- en assortimentskennis is dat ik meer weet van de branche en van
de producten.
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