BTEC Level 3 National Travel and Tourism Student Book 1
Unit 13 - Tour Operations
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P2 - Describe the products and services provided by different categories of tour operator for different target markets.
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Unit 13 - Tour Operations
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Ciara Holmes – P2 Tour Operations Travel and Tourism
Produc
ts,
Tour operators will offer a range of different products and services. They do to attract different types
people (target markets). Before they create a holiday they have to consider what type of people are g
buy these holidays. You can get tour operators who do inbound holidays, outbound holidays and dom
Servic
holidays. They also offer different holidays such as specialist holidays and mass market holidays.
An outbound holiday is when people from the
UK take holidays abroad. More people are
es and An inbound holiday is where visitors come to the UK for a holiday. In 2015 Athe
domestic
UK
livethe
saw 36.115 million visitors from overseas. Inbound tourists are important for in the U
taking outbound holidays as it is a lot easier Holiday
UK as they contribute to the economy. UK Inbound helps to identify the needs of par
than it was several years ago. The large tour
operator Thomas Cook produce millions of
Target the customers by having a website which provides them with information however
about
destination
accommodation providers, tourist’s attractions and restaurants. Some overseas
Lo
outbound holidays a year to places such as travel agents will be members of UK Inbound. London-based Canaan Holiday tourisoperat
an
Spain, Greece, Cyprus and many others. They
will target these types of holidays to families
Market tailor-made UK inbound and European tours. Most of Canaan's customers are
complete
established travel agent and tour operator part of UK Inbound. They specialise in ra
tailor-made
who are looking for a cheap all in one holiday. from Far East, such as Mainland China, Hong including ho
s Kong & Macao, Singapore and Malaysia, and other Asian countries. They will guides and
target solo travellers who want to explore the UK’s culture and heritage. couples wh
holiday for
go and see
Specialist interest holidays are for people who then stay in
want to do something on holiday which centre of Lo
interest them. They might have hobbies and operators a
might go for sports holidays, health and well- Mass market tour operators are the most popular are small or
being holidays and nature holidays. Specialist types of tour operators. Because they are large afford to pa
tourism is becoming more and more popular. companies they are able to advertise well and produce Shearings a
These types of holidays target people who TV adverts. The offer holidays to the Mass Market. larger organ
have specialist interest. They might like taking Thomas Cook is Mass Market tour operators who have relatio
part in yoga, golf, or water sports. The tour produce holidays in peak season. They offer lots of
operators Thomas Cook Sport offer Motorsport holidays to mass tourist destinations. They offer
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