Dit document bevat een samenvatting van de slides van prof. Johanna Vanderstraeten, gecombineerd met de notities gemaakt tijdens de lessen van het eerste semester van academiejaar .
1.1 Ontstaan van strategie .................................................................................................................. 6
1.2 De evolutie van bedrijfsstrategie: twee viewpoints......................................................................... 6
1.2.1 De evolutie ............................................................................................................................................. 6
1.2.2 Twee paradigma's: outside-in versus inside-out benadering ................................................................ 7
1.3 Strategie beschrijven met de vijf P's (Mintzberg) ............................................................................ 7
1.3.1 Vijf P’s voor strategie (Mintzberg)......................................................................................................... 7
1.3.2 Verschillende strategieën ...................................................................................................................... 9
1.3.3 De Honda casus ..................................................................................................................................... 9
1.4 Corporate vs. Business strategy.................................................................................................... 10
1.5 Tekst: “Can you say what your strategy is?” (Collis and Rukstad) ................................................... 11
1.6 Enkele belangrijke concepten om je strategie te bepalen .............................................................. 13
1.6.1 Economies of scale (schaalvoordelen) ................................................................................................. 13
1.6.2 Economies of scope ............................................................................................................................. 15
2.1 Wat is gecreëerde waarde (value-created)? .................................................................................. 16
2.1.1 Componenten van gecreëerde waarde ............................................................................................... 16
2.2 Wat is superieure waarde? .......................................................................................................... 16
2.3 Waardecreatie en competitief voordeel ....................................................................................... 19
2.3.1 Wat is een competitief voordeel? ........................................................................................................ 19
2.3.2 Wat is de oorsprong van een competitief voordeel?........................................................................... 19
2.3.2.1 Externe bronnen van veranderingen ......................................................................................... 20
2.3.2.2 Interne bronnen van veranderingen ......................................................................................... 20
4.2.2.4 Original ....................................................................................................................................... 50
4.2.2.5 Wat te doen met VRIO resources? ............................................................................................ 50
4.3 Hoe voer je een interne analyse uit? De inside-out view ............................................................... 50
4.3.1 Stap 1 - De configuratie van de middelen identificeren ...................................................................... 50
4.3.1.1 Analyse van de functionele activiteiten – Waardeketen van porter ......................................... 51
4.3.1.2 Analyse van de harde/zachte elementen in de organisatie – 7-S model .................................. 52
4.3.1.3 Een hiërarchie van capaciteiten definiëren ............................................................................... 54
4.3.2 Stap 2 - De externe waarde van de competenties van de organisatie bepalen .................................. 54
6.3.2 5 business modellen............................................................................................................................. 69
6.4 Case: Le champignon de Bruxelles (LCBD) ..................................................................................... 70
7.1 Is cultuur een “side dish”? ........................................................................................................... 72
7.1.1 Internationalisering leidt wereldwijd tot een gemeenschappelijke cultuur (of niet?) ........................ 72
7.2 Wat is “cultuur”? Richting definitie van cultuur ............................................................................ 73
7.2.1 Wat is “cultuur”? ................................................................................................................................. 73
7.2.3 Elementen van cultuur......................................................................................................................... 75
7.2.5.5 Pragmatisch versus Normatief (PRA) ......................................................................................... 79
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