STCO 23123 PR EXAM 2 2023/2024

Yandy is the public relations manager for an athletic apparel company. An activist group plans to protest the company's low employee wages at a series of sporting events that the company sponsors. Rather than compromise with the activists, Yandy prepares to support the organization's apparel and sponsorship agreements. Which of the following options best describes Yandy's approach? A) Reputation management B) Fair use C) Right of publicity D) Pure advocacy - Answer- Pure advocacy Which strategy is an effective way to say "no" to a boss or client when a public relation task is unethical? A) Tell them you'll agree to do the work, but then secretly alter the scope and purpose of the project. B) Use nonverbal behavior, such as not saying anything but staring and shaking your head back and forth violently, to convey the extremity of your discomfort. C) Let the boss or client know what the headlines might say if the unethical behavior is discovered D) Contact the client's competitor (or the boss of a rival PR firm) and let them know what's afoot; let them take the lead in addressing the unethicality. - Answer- Let the boss or client know what the headlines might sat if the unethical behavior is discovered A local news station ran a segment on their evening news show about a physician that had recently opened a practice in the town's hospital. The reporter falsely claimed that the physician hadn't graduated form medical school and that the diplomas on his wall were fakes. This scenario can be best described as an example of A) slander B) fair use C) misappropriation of personality D) libel - Answer- slander Slader Agency is planning to include an employee photograph in their new recruiting brochures. It will be most important for the organization to request a ________ form from the employee to protect themselves from a potential breach of privacy case. A) fair use B) signed release C) right of publicity