This summary is based on the lessons (lecturer Bert Van Thilborgh), the powerpoints and the book “Trend Surfing (English Version) — Innovating on Waves of Change by Bert Van Thilborgh”.
Societal & Consumer Trends (YB1379| 2023)
September 2023 – Januari 2024 (examen /2024)
Trend Surfing – innovating on Waves of Change by Bert Van Thilborgh
ISBN: 9789463379106
Inhoudstafel
Overview (reference to the book trendsurfing) ...................................................................................... 4
Introduction trends ................................................................................................................................. 1
What do you have to know: ............................................................................................................ 1
Trends .................................................................................................................................................. 1
Why trendwatching? ....................................................................................................................... 1
How to do trend research?.............................................................................................................. 1
Change ................................................................................................................................................. 2
Examples:......................................................................................................................................... 2
Types of change: .............................................................................................................................. 2
Wildcards ............................................................................................................................................. 2
The Kübler-Ross change Curve ........................................................................................................ 3
Elements of human behavior .............................................................................................................. 3
Maslow’s hierarchy of needs........................................................................................................... 3
Terminal and instrumental values ................................................................................................... 3
Difference coolhunts – trends ............................................................................................................. 4
Coolhunts ........................................................................................................................................ 4
Fad – Hype – Craze .......................................................................................................................... 4
Fashion ................................................................................................................................................ 4
The trend Pyramid ............................................................................................................................... 5
Trend hierarchy ............................................................................................................................... 5
Societal context - drivers of change ................................................................................................ 5
Application of the trend pyramid .................................................................................................... 6
Trendcreators .................................................................................................................................. 6
Who is responsible for trends? ....................................................................................................... 6
Where do trends arise? ................................................................................................................... 6
How do trends arise?....................................................................................................................... 6
How do trends evolve? .................................................................................................................... 6
How are we connected? .................................................................................................................. 8
Identity trends ......................................................................................................................................... 9
Rejunevation (Psychological age) ........................................................................................................ 9
Gender neutrality ................................................................................................................................ 9
Individualisation (personalisation) ...................................................................................................... 9
Genetisation ........................................................................................................................................ 9
Virtindividualisation (avatarisation) .................................................................................................... 9
Avatarizing in the metaverse........................................................................................................... 9
Generational trends .............................................................................................................................. 10
Population trends .................................................................................................................................. 11
, 1. Population growth ..................................................................................................................... 11
2. Ageing population ..................................................................................................................... 11
3. Increasing life expectancy ......................................................................................................... 11
4. The multicultural society ........................................................................................................... 13
5. Growth of single-person households ........................................................................................ 13
6. Feminization .............................................................................................................................. 13
7. Redefinition of family ................................................................................................................ 13
Social trends .......................................................................................................................................... 14
Individualism: Youniverse.................................................................................................................. 14
Synchronos ........................................................................................................................................ 14
Meta Gold Rush ................................................................................................................................. 14
From Infocalyps to Infotrust .............................................................................................................. 16
Global societal & conshuman trends: environment ............................................................................. 17
Urbanisation ...................................................................................................................................... 17
Megacities ..................................................................................................................................... 17
The city of the future ..................................................................................................................... 18
City and countryside become conjoined ........................................................................................... 18
Back to nature ................................................................................................................................... 18
New frontiers................................................................................................................................. 19
Ecological trends ................................................................................................................................... 19
Eco consciousness: trends in sustainability ................................................................................... 19
Earth overshoot day ...................................................................................................................... 19
Sustainability as a service .................................................................................................................. 20
The transparency revolution: Green by numbers ............................................................................. 20
Urban Healing .................................................................................................................................... 20
The evolution to urban healing ..................................................................................................... 21
Collaborative sustainability ............................................................................................................... 21
Collective Activism............................................................................................................................. 21
Technology trends ................................................................................................................................. 22
The technology pyramid .................................................................................................................... 22
The 5th revolution ............................................................................................................................. 23
Ubitech .............................................................................................................................................. 23
Economical trends ................................................................................................................................. 24
Globalization vs localisation to glocalization..................................................................................... 24
Globalization.................................................................................................................................. 24
Anti-globalization .......................................................................................................................... 24
Chinese dominance ........................................................................................................................... 24
New economy styles.......................................................................................................................... 25
Experience economy ..................................................................................................................... 25
Sharing economy ........................................................................................................................... 25
Attention economy........................................................................................................................ 25
Purpose economy .......................................................................................................................... 25
Trends in HR & future of work .............................................................................................................. 26
Population trends .............................................................................................................................. 27
Population increase ....................................................................................................................... 27
Labor shortage................................................................................................................................... 27
, Explanation of the population pyramid (not very important)....................................................... 27
Solutions for labor shortage .......................................................................................................... 27
How do different generations view work? ........................................................................................ 28
Which generation is the happiest at work? .................................................................................. 28
The future of work............................................................................................................................. 28
From a linear to a circular career .................................................................................................. 28
The great re-allignment ................................................................................................................. 28
Work - life balance has become crucial......................................................................................... 29
Reduction of weekly working hours .............................................................................................. 29
Instant impact................................................................................................................................ 29
Anti-stress...................................................................................................................................... 29
Healing ........................................................................................................................................... 29
Death from overwork ‘karoshi’ ..................................................................................................... 29
Peternity leave............................................................................................................................... 30
Workcations .................................................................................................................................. 30
Employee sharing .......................................................................................................................... 30
Freelancing .................................................................................................................................... 30
Lifelong learning ............................................................................................................................ 30
New skilss ...................................................................................................................................... 30
Values rebranded .......................................................................................................................... 30
Trans-pay-rency ............................................................................................................................. 30
Technosphere .................................................................................................................................... 31
Chat GPT & HR ............................................................................................................................... 31
The human touch .......................................................................................................................... 31
Example questions ................................................................................................................................ 32
, Overview (reference to the book trendsurfing)
8 PRESENTATIONS (See PDFs and on Canvas, combined with your personal notes)
Pres 1: Long Introductory Lessons: What are trends, change, behavior, Innovation and other trend terms, etc.
REFERENCE to the book Trendsurfing:
- Glossary Page. 17-20
- Chapter 1: The change process Page. 32-46 and 64-67
- Chapter 2: Motives for action, values, norms and changes: Page. 68-79
- Chapter 5: Other Trend Concepts Page. 152-167
Pres 2: Trend sources, the trend pyramid, who is at the basis of trends, where do we find them and innovation
theories
REFERENCE to the book Trendsurfing:
- Sources of Trends: page 210-224
- Chapter 6: How do trends, fads and hypes evolve: Page. 168-192
Pres 3: Identity and Population Trends
REFERENCE to the book Trendsurfing
- Chapter 3: The societal context: pp. 80-110
- Please note: I don't have a specific chapter in the book about generations, so that's where your notes are
crucial.
Pres 4: Social-Cultural trends
REFERENCE to the book Trendsurfing
- Chapter 3: The societal context: page 110-118
- Current trends in socio-cultural trends
Pres 5: Environmental trends
REFERENCE to the book Trendsurfing
- Chapter 3: The societal context: page 118-128
- Recent trend developments in sustainability
Pres 6: Technological trends
REFERENCE to the book Trendsurfing
- Chapter 3: The societal context: page 128-133
- Recent trend developments in technology
Pres 7: Economical Trends & Pres 8: Trends in HR & Future of Work
REFERENCE to the book Trendsurfing
- Chapter 3: The societal context: page 133-142
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller femsv. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.57. You're not tied to anything after your purchase.
