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Test Bank for Sports Marketing, 2nd Edition Fetchko (All Chapters included)

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Sports First Aid

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Sports First Aid

Complete Test Bank for Sports Marketing, 2nd Edition by Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow ; ISBN13: 9781138039841. (Full Chapters included Chapter 1 to 14).....1. Sports Meets Marketing. 2. Sports Entertainment Consumption. 3. The Marketing Environment. 4. Segmenting Audiences f...

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bank
testbank
sports
marketing
sports marketing
2nd edition
fetchko
9781138039841
test bank
2e

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TEST BANK

Sports Marketing
2nd Edition by Michael J. Fetchko

Complete Chapter Test Bank
are included (Ch 1 to 14)

** Immediate Download
** Swift Response
** All Chapters included

,Sports Marketing (Fetchko)
Chapter 1 Sports Meet Marketing

1) After purchasing the Atlanta Falcons, Arthur Blank conducted surveys and focus groups to
find out what fans wanted in their relationship with the Falcons.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual

2) Quality and customer focus are fundamental to marketing.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual

3) Sports marketing is the use of marketing for creating, communicating, delivering, and
exchanging sports experiences that have value for customers, clients, partners, and society.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual

4) Marketing is made up of two distinct elements: marketing of sports and marketing by sports.
Answer: FALSE
Diff: 1
Objective: 1-1
Classification: Conceptual

5) Connection to sports brands often is based on emotional attachment to a favorite athlete, team,
or sport.
Answer: TRUE
Diff: 1
Objective: 1-1
Classification: Conceptual

6) Consumers' affinity for sports brands helps lessen threats other brands face, such as
competition for attention and switching brands when performance does not meet expectations.
Answer: TRUE
Diff: 2
Objective: 1-1
Classification: Conceptual

, 7) When sports brands face are positioned as entertainment, they face a decrease in the size of
the potential audience.
Answer: FALSE
Diff: 2
Objective: 1-1
Classification: Conceptual

8) A distinguishing characteristic of sports marketing is an experience-based relationship, which
implies that fans have to attend live games to receive value from sports offerings.
Answer: FALSE
Diff: 3
Objective: 1-1
Classification: Critical Thinking

9) Value can be defined as a customer's judgment of the benefits received from consumption of a
product compared to benefits offered by similar products sold by competitors.
Answer: FALSE
Diff: 1
Objective: 1-2
Classification: Conceptual

10) Consumers of sports products are typically more motivated by psychological benefits than by
functional benefits.
Answer: TRUE
Diff: 2
Objective: 1-2
Classification: Conceptual

11) Marketers for a sports organization have two options to increase the value of a sports
property: reduce prices or reduce sacrifices needed to experience the sports property.
Answer: FALSE
Diff: 2
Objective: 1-2
Classification: Conceptual

12) In terms of strategic marketing planning, examining current marketing strategy is a crucial
starting point.
Answer: FALSE
Diff: 2
Objective: 1-2
Classification: Conceptual

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