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Summary cyberpreneurship social media mix
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Summary of 1 pages for the course Enterpreneurship at Enterpreneurship (case study report)
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a.The successful of Shopee by using social media platform based on Case Study
B is Shopee attracted nearly 55 million visits from Malaysia each month in 2022. This
happen because of the high acceptance of smartphones, expanding internet usage,
and the accessibility of reliable e-payment methods all contribute to
development.When the pandemic happen, people will explore about online shopping
and Shopee is one of the biggest online shopping media at the moment.That will cause
Shopee’s sales increased dramatically. Then, a global market and for individuals who
prefer to avoid stores and long lines can also be the main reason for the successful of
Shopee.When online buying, customer don’t need to queue at the store, besides they
can online shopping peacefully at home without need to leave their house.
Then, the other reasons of Shopee successful is Shopee offers a variety of
product categories, including beauty & personal care, home & living, home appliances
and fashion accessories.By this offer, customers will attract to buy from Shopee
because all their needs are available.Lastly, Shopee provides a "Shopee Guarantee",
a security solution for online buying that distinguishes it from other platforms by
deferring payment to vendors until buyers have received their purchases.By this smart
action from Shopee,buyers will more confidently pay for the payment.The Shopee
Guarantee offers refund if the product customers receive are defect or broken or most
of the time,customer didn’t receive the product at all.Customer can request refund
through the Shopee Guarantee.
b.
There’s a lot of Shopee’s business risks in using internet marketing tools.Firstly,
technological changes. The rapid evolution of technology could lead to Shopee's marketing
tools becoming outdated. New platforms, tools, or changes in consumer behavior might make
current strategies less effective. Adapting and staying updated with technological
advancements is crucial to remain competitive.Then, over-reliance on Paid Marketing.
Overemphasis on paid marketing strategies might lead to over-investment without substantial
returns. Organic marketing efforts, like content creation and engagement, might be
overlooked, impacting long-term sustainability.
Besides, cybersecurity threats. Cyber attacks, including ransomware, phishing, or
DDoS attacks, can disrupt Shopee's operations, compromise user data, and erode consumer
trust. Ensuring robust cybersecurity measures, such as encryption, firewalls, and constant
monitoring, is essential to mitigate these risks.Lastly, competition. With the proliferation of
online marketplaces, the competition is fierce. Relying solely on internet marketing might not
be sufficient to stand out. Shopee needs to continually innovate and offer unique value
propositions to remain competitive.
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