Exam (elaborations)
Com3702
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Exam of 28 pages for the course Media Studies: Institutions Theories and Issues at Unisa (exam portfolio)
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COM3702 PORTFOLIOMay /June Exam 2023
PERTUNIA NOLUTHANDO NDZIMANDE
44650256
,DECLARATION OF OWN WORK
I,
Pertunia Ndzimande
(NAME and SURNAME) confirm that:
• this MODULE contains my own, original ideas and work
• those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in TL CMNALL/E/301
• I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
• I have read the University’s Policy on Research Ethics
•
• I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under ADDITIONAL SOURCES on myUnisa)
•
• I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered
by Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
• I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and
I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of 1978) and I
have read the regulations of the University of South Africa in this respect, available
online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents/Policy
_copyright_infringement_plagiarism_16November2005.pd
____44650256_____________
STUDENT NUMBER
_________________ 18.05.2023_____________
SIGNATURE DATE
Shirley Ndzimande_______________ 18.05.2023_____________
WITNESS DATE
1
, CONTENTS PAGE
1. INTRODUCTION 3
2. MEDIA POLICY AND REGULATION 4
2.1 The nature of media and communication policy 4
2.1.1 An overview of the broadcast Digital Migration Policy. 5
2.1.2 The stages of the policy process 6
3. MEDIA MANAGEMENT 7
3.1 STRATEGIC MANAGEMENT 7
3.1.1 How to gain control over suppliers, distributors, or competitors. 7
in the media or communications industry
3.1.2 The components of SWOT analysis 8
4. REPRESENTATION 9
4.1 News as representation 9
4.2. MEDIA AND RACE 11
4.3 MEDIA AND SEXUAL ORIENTATION: THE PROTAYAL 13
OF GAYS AND LESBIANS
4.4 MEDIA AND HIV/AIDS 15
4.5 MEDIA AND TERRORISM 18
CONCLUSION 19
SOURCES CONSULTED 21
ADDENDUM 22
SELF ASSESSMENT AND SELF REFLECTION 26
2
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