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Samenvatting - toolbox professioneel handelen
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Samenvatting - toolbox professioneel handelen
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Isabeau7
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Professioneel handelen: MarketingUSP Unique selling points
UPR
Een goede marketeer is heel ruim
Marketingproces: EX in eigen woorden kunnen uitleggen
Nieuwe klanten zoeken kost 6x zoveel als eigen klanten soigneren
Hoe komt men te weten wat de klant wil? Luisteren
Yield management
V&A op elkaar afstemmen
Product moet uniek genoeg zijn om te vergelijken met de concurrenten ->
Differentiëren -> zich onderscheiden van de concurrentie; USP, Sterk
waardeaanbod
SWOT-Analyse;
SMART-Formule;
P’s optimaal gebruiken
Marketingbudget in het oog houden
Verschillende methodes volgen; zie PPT
Bedrijf gaat slecht-> minder investeren in Marketing ->FOUT
-> nog altijd gelijk investeren in Marketing
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