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Integrale bedrijfsanalyse 1 PostNL
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Verslag voor het vak integrale bedrijfsanalyse. Deze gaat over PostNL.
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1, Integrale bedrijfsanalyse
2
,Executive summary
3
, Inhoudsopgave
Inleiding .................................................................................................................................................. 6
Hoofdstuk 1, Profiel van de onderneming .............................................................................................. 7
1.1 Doelstellingen ............................................................................................................................... 7
1.2 Duurzame ontwikkelingsdoelen SDG’s ....................................................................................... 13
1.3 Bedrijfsmodel .............................................................................................................................. 16
1.4 Concurrentiecyclus ..................................................................................................................... 21
1.5 7S-model ..................................................................................................................................... 22
Hoofdstuk 2, Bedrijfstakanalyse ........................................................................................................... 24
2.1 Inleiding ...................................................................................................................................... 24
2.2 Interne concurrentie ................................................................................................................... 25
2.3 Externe concurrentie .................................................................................................................. 25
2.4 Potentiële concurrentie .............................................................................................................. 26
2.5 Conclusie ..................................................................................................................................... 26
Hoofdstuk 3, Bedrijfsanalyse ................................................................................................................ 27
3.1 Fundamentele analyse ................................................................................................................ 27
3.1.1 Solvabiliteit .......................................................................................................................... 28
3.1.2 Liquiditeit ............................................................................................................................. 30
3.1.3 Rentabiliteit ......................................................................................................................... 32
3.1.4 Activiteitskengetallen .......................................................................................................... 33
3.1.5 Werknemerskengetallen...................................................................................................... 36
3.1.6 Omgevingsanalyse ............................................................................................................... 38
3.1.7 Dupont-chart ....................................................................................................................... 42
3.1.8 Beleggingskengetallen ......................................................................................................... 44
3.2 Omzet- en winstanalyse.............................................................................................................. 46
3.2.1 Geografische spreiding ........................................................................................................ 46
3.2.2 Verdeling naar activiteiten................................................................................................... 46
3.2.3 Verdeling naar distributiekanalen........................................................................................ 47
3.2.4 Portfolio-analyse .................................................................................................................. 47
3.3 Bedrijfstaklevenscyclus ............................................................................................................... 49
Hoofdstuk 4, Technische analyse.......................................................................................................... 51
4.1 Grafieken .................................................................................................................................... 51
4.2 Trendanalyse............................................................................................................................... 52
4.3 Koerspatronen ............................................................................................................................ 53
4.4 Cross-over techniek .................................................................................................................... 54
4.5 Indicatoren .................................................................................................................................. 55
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