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Marketing & technology summary hogent
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Here is a summary of all marketing & technology subject matter at Hogent, marketing 3rd year.
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Marketing & TechnologyData-based marketing strategy/ Key technolgy trends (deze kennen)
3D PRINTING The process of building 3D objects based on digital designs by adding layer upon layer
of material (plastic, metal, concrete, etc).
5G TECHNOLOGY 5G is the fifth generation of wireless cellular technology, offering higher
upload and download speeds, more consistent connections, and improved capacity than
previous networks. It has been designed to enable next-generation user experiences,
ADAPTIVE AI Adaptive AI systems support a decision-making framework centered around
making faster decisions while remaining flexible to adjust as issues arise.
APPLICATION PROGRAMMING INTERACE (API) A computing interface that defines
interactions between multiple software intermediaries used to facilitate the between
different computing systems, databases and software applications to act as a coordinated
whole.
ARTIFICIAL INTELLIGENCE (AI) The ability of a robot, computer or other machine to
autonomously perform tasks and make decisions that normally require human intelligence –
such as visual perception, speech recognition, decision-making, and translation between
languages.
AUGMENTED REALITY (AR) An interactive experience of a real-world environment where
objects from the real-world are augmented by computer generated perceptual information
(such as images, and audio), providing a composite view. Augmented reality is a form of
virtual reality.
AUTONOMOUS VEHICLE A car, drone, boat or other vehicle that can sense its environment
and guide itself from a start point to a predetermined destination, without human input.
BIG DATA ANALYTICS Extremely large amounts of structured, semi-structured and
unstructured data that can be analysed to reveal patterns, trends, associations or other
information.
BIOMETRICS Biometrics is the measurement and statistical analysis of people's unique
physical and behavioral characteristics. Biometric authentication (or realistic authentication)
is used in computer science as a form of identification and access control.
BLOCKCHAIN A list of blocks or records, linked in a chain using cryptography. Each block
contains a cryptographic hash of the previous block, a timestamp, and transaction data in
order to make transactions between two parties safer, more efficient and more verifiable.
CLOUD COMPUTING (THE CLOUD) A type of computing that relies on shared computing
resources rather than having local servers or personal devices to handle applications. It often
functions over the internet.
CYBERSECURITY The protection of internet-connected systems, including hardware, software
and data, from cyberattacks.
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,DIGITAL TWINS A digital copy of a physical system, where you can make simulations based on
physical data, virtual data and the interaction between the two.
EDGE COMPUTING A type of computing in which computation is largely or completely performed on
distributed smart devices or edge devices. The data is being processed by the device itself or by a
local computer or server, rather than being transmitted to a centralised data centre or cloud
environment, thus moving it closer to the users and data sources, which enables real-time data
processing and communication between devices.
GENERATIVE AI A type of artificial intelligence technology that can produce various types of content,
including text, imagery, audio and synthetic data.
INTERNET OF THINGS (IOT) The network of physical devices such as vehicles, home appliances, and
other items embedded with electronics, software and sensors. They are connected via the internet
and can communicate, collect and exchange data and change state.
MACHINE LEARNING (ML) Statistical techniques and algorithms to give computer systems the ability
to automatically learn and improve from experience, without being explicitly programmed.
METAVERSE The metaverse is a vision of what many in the computer industry believe is the next
iteration of the internet: a single, shared, immersive, persistent, 3D virtual space where humans
experience life in ways they could not in the physical world.
MIXED REALITY (MR) Blending real and virtual worlds and objects to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time. The digital elements
are of such high quality that they’re almost indistinguishable from real elements.
PROCESS MINING A technology in the field of process management that support the understanding
of processes and can improve process efficiency. Process mining applies specialized data mining
algorithms to event log data recorded by multiple systems in order to identify trends, patterns and
other insights.
QUANTUM COMPUTING A rapidly-emerging technology that harnesses the laws of quantum
mechanics to solve problems too complex for classical computers.
ROBOTICS A branch of engineering and computer science that involves the conception, design,
manufacture and operation of robots. The objective of the robotics field is to create intelligent
machines that can assist humans in a variety of ways.
SENSOR A device that detects and responds to events or changes in the physical environment and
sends that information to other electronics or to a computer.
SUPERAPPS An application that provides end users (customers, partners or employees) with a set of
core features plus access to independently created miniapps. The superapp is built as a platform to
deliver a miniapps ecosystem that users can choose from to activate for consistent and personalized
app experiences.
VIRTUAL REALITY (VR) An interactive computer-generated experience that takes place within a
simulated environment. A person outside can interact with it in a seemingly real or physical way by
using special electronic equipment like a helmet or gloves. The user is isolated from the outside world
and completely immersed in the virtual world
WEB3 An idea for a new iteration of the World Wide Web which incorporates concepts such as
decentralization, blockchain technologies, and token-based economics.
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, Acquire hoe je de data inzamelt
Analyse hoe je de data organisteert
Action een vb van geven
ANALYTISC ZEER BELANGRIJK, ken het verschil tussen de volgende en leg uit
Je komt aan deze analytics via Big Data
Descriptive analytics
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