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Mediawijsheid samenvatting

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Dit is een samenvatting van het vak Mediawijsheid gegeven door David Boterbergh en Peter Cristiaensen.

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  • December 31, 2023
  • 46
  • 2023/2024
  • Summary
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MEDIAWIJSHEID
TWEEDE JAAR BACHELOR SOCIAAL WERK



Inhoud
Onderzoeken: Drie paradoxen en een digitale kloof.......................................................................................4
1. De afhankelijkheidsparadox..............................................................................................................................4
2. De betrouwbaarheidsparadox..........................................................................................................................5
3. De privacyparadox.............................................................................................................................................5
4. Digitale kloof......................................................................................................................................................5
De mediatisering van de samenleving............................................................................................................ 7
1. Het proces van massacommuncatie.................................................................................................................7
1.1 Media, massacommunicatie en het sociaal werk.......................................................................................7
1.2 De basismodellen van massacommunicatie...............................................................................................7
2. Media en de media............................................................................................................................................9
3. De mediatisering van de samenleving..............................................................................................................9
3.1 Mediatisering en globalisering....................................................................................................................9
3.2 Complexe connectiviteit............................................................................................................................10
3.3 Culturele reflexiviteit.................................................................................................................................10
3.4 De wereld als globaal dorp........................................................................................................................11
3.5 De tegenstrijdige effecten van mediatisering...........................................................................................12
3.6 Mediatisering als maatschappelijke kracht...............................................................................................12
4. De technologische dimensie: the medium is the message.............................................................................13
4.1 Hot en cool media.....................................................................................................................................13
4.2 Het medium als vormgever van informatie..............................................................................................13
4.3 Het medium als verlengstuk van de mens................................................................................................13
4.4 Kritiek op McLuhans focus op technologie...............................................................................................14
4.5 Technologie en de samenleving: artificiële intelligentie...........................................................................14
5. De institutionele dimensie: politieke economie van de media.......................................................................14
5.1 Medialogica...............................................................................................................................................15
5.2 Media als de waakhond van de democratie.............................................................................................15
5.3 Media fabriceren consensus.....................................................................................................................16
6. De socioculturele dimensie: mediacultuur.....................................................................................................19
6.1 Cultuur en mediacultuur...........................................................................................................................19
6.2 Morele kritiek op mediacultuur................................................................................................................20
6.3 Navigeren in de hyperrealiteit..................................................................................................................22



Pagina 1 van 46

, 6.4 Democratie en sociale actie in de mediawerkelijkheid.............................................................................26
Media-effecten onderzocht.......................................................................................................................... 28
1. De almacht van de media................................................................................................................................28
1.1 Stimulus-respons: de injectienaaldtheorie...............................................................................................28
1.2 Two-step-flow: de macht van opinieleiders..............................................................................................29
2. Uses and gratifications: het publiek centraal..................................................................................................29
3. Geleidelijke effecten........................................................................................................................................30
3.1 Het versterkingseffect...............................................................................................................................30
3.2 Cultivatie....................................................................................................................................................31
3.3 De zwijgspiraal...........................................................................................................................................32
4. Directe effecten: agendasetting en framing...................................................................................................33
4.1 Agendasetting............................................................................................................................................33
4.2 Framing......................................................................................................................................................34
Gastcollege Orbit......................................................................................................................................... 35
Uitdagingen sociale media........................................................................................................................... 36
1. Een wereld vol algoritmen..............................................................................................................................36
1.1 Web 2.0.....................................................................................................................................................36
1.2 Algoritmen.................................................................................................................................................36
1.3 Wat weten ze?...........................................................................................................................................36
1.4 Kassa kassa................................................................................................................................................37
1.5 Zij weten wie ik ben...................................................................................................................................37
2. Maatschappelijke gevolgen.............................................................................................................................37
2.1 Data zijn de nieuwe olie............................................................................................................................37
2.2 Filterbubbels, echokamers en polarisatie.................................................................................................37
2.3 Online geweld............................................................................................................................................38
2.4 SOS democratie.........................................................................................................................................38
2.5 Infocalyps? Infodemie?.............................................................................................................................39
3. Oplossingen?...................................................................................................................................................40
3.1 Wat doen de techbedrijven?.....................................................................................................................40
3.2 Wat doen overheden?...............................................................................................................................40
3.3 Wat kunnen wij zelf doen?........................................................................................................................40
Beeldtaal..................................................................................................................................................... 42
1. Beeldtaal en beeldgeletterdheid.....................................................................................................................42
1.1 Wat is beeldtaal?.......................................................................................................................................42
1.2 Beeldgeletterdheid....................................................................................................................................43
2. Drie visies op beeld.........................................................................................................................................43
2.1 Gestalt.......................................................................................................................................................43

Pagina 2 van 46

,2.2 Semiotiek...................................................................................................................................................44
2.3 Visuele retorica..........................................................................................................................................45




Pagina 3 van 46

, ONDERZOEKEN: DRIE PARADOXEN EN EEN DIGITALE KLOOF
Onderwerp: mediatisering van de samenleving + de impact van media
Waarom?: sociaal werkers moeten blijven inspelen op de samenleving
Taak sociaal werker bij digitaal kwetsbare groepen:
 Signaleren van probleemgebruik
 Bespreken van online gedrag
 Inschatten van de digitale kwetsbaarheid
 Ondersteunen en actief gids zijn in de digitale samenleving
 Permanente bijscholing van de eigen mediawijsheid


Cijfers van drie rapporten:

 Apestaartjaren
o gericht op jeugd
 Digimeter
o gericht op Vlaanderen
 Digitale barometer
o gericht op België




1. DE AFHANKELIJKHEIDSPARADOX

Vlamingen geven toe een grote afhankelijkheid te hebben van de smartphone.

Opvallende vaststellingen

o Sterke stijging stagneert

o Gebruiksintensiteit stijgt wel nog steeds



Belang bij nieuwsconsumptie: stijging bij 18-24 jarigen



On/off-onderzoek U Gent:

Aantal minuten zegt weinig over digitale welzijn

 Bij de ene gaat de balans naar plezier
 Bij de andere gaat de balans naar stress

Wie altijd 'aan staat' loopt meer risico op stress en mentale uitputting

Hoe betere zelfcontrole  hoe gezonder je relatie met smartphone

Vlaming gemiddeld 185 minuten/dag op zijn smartphone

88% legt zichzelf minsten 1 regeltje op om schermtijd te controleren

Gemiddelde leeftijd voor een eigen smartphone  8,4 jaar (digitale puberteit)




Pagina 4 van 46

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