Exam (elaborations)
Marketing The Core 5Th Canadian Edition By Roger A. Kerin - Test Bank
- Course
- Institution
Marketing The Core 5Th Canadian Edition By Roger A. Kerin - Test Bank
[Show more]
Seller
Follow
evileye251
Reviews received
Content preview
,Chapter 01 - Marketing FundamentalsChapter 01
Marketing Fundamentals
True / False Questions
1. Marketing revolves primarily around promotion.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-01 The Role of Marketing
2. In most organizations, the Marketing function provides the connection to customers.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-01 The Role of Marketing
3. Creating products with added value is achieved only through pricing strategies.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-03 Creating Customer Value
1-1
,Chapter 01 - Marketing Fundamentals
4. Successful marketing is focused on customer needs and wants.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-02 Focusing on Customer Needs and Wants
5. A target market can be formally defined as the specific group of existing and potential
consumers to which marketers direct their marketing efforts.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Explain the role of marketing in an organization and the importance of meeting customer needs.
Topic: 01-03 Creating Customer Value
6. The marketing mix refers to the 4 Ps - product, price, promotion, and place.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Define and analyze elements of the marketing mix.
Topic: 01-04 Coordinating the Marketing Mix
7. Place refers only to a physical store where consumers can purchase a product.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Define and analyze elements of the marketing mix.
Topic: 01-04 Coordinating the Marketing Mix
1-2
, Chapter 01 - Marketing Fundamentals
8. The marketing process is a continuous one that requires marketers to pay attention to detail
and apply strategic, analytical, and creative-thinking skills.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-05 The Marketing Process
9. Exchange is described as the process of planning and managing goods, services, or ideas to
meet consumer needs and organizational objectives.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-05 The Marketing Process
10. In marketing, a product is defined as something tangible that you can touch and own but
not experience.
FALSE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-04 Differentiate between goods; services; and ideas.
Topic: 01-06 What Can Be Marketed?
11. An idea is a concept that typically looks for support.
TRUE
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-03 Outline the steps in the marketing process.
Topic: 01-06 What Can Be Marketed?
1-3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller evileye251. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $26.53. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now