Oracle Corporation is a computer technology multinational specializing in developing, distribution and marketing of database technology. Oracle is widely known because of the innovative founder Larry Ellison an Einstein of our time. The multinational is a giant in the database software and technolo...
Oracle Corporation is a computer technology multinational specializing in developing,
distribution and marketing of database technology. Oracle is widely known because of the
innovative founder Larry Ellison an Einstein of our time. The multinational is a giant in the
database software and technology industry and it 2015 it was the second largest software
developer and marketer after Microsoft (Pham, Lee and Stephen 461-477). Oracle software is
used across an array of different industries most of which are dependent on such a technology
that guarantees them efficiency and smooth running of operations. A person who is not into IT
world may not realize that they are using Oracle software but its presence can be noticed from
the excellent performance one experiences when using the software. An instance is when we use
the internet to browse pages which use JavaScript language an innovative technology from
Oracle Corporation.
Oracle came into existence at the beginning of 2000 after companies such as Microsoft had
established themselves in the IT world. But for Oracle, it has provided value for its customers
through a continuous stream of the innovative products and services in the market (Treacy and
Wiersema). One unique thing with Oracle is that they are creative and they bring new products to
the markets that set them as industry leaders. For Larry Ellison, he is at the front leading and
directing his company to new technologies that will change the world, and this gives them the
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