BUSI 2204 Final Exam Practice QuestionsAnd Answers Already Grade A.
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Course
BUSI 2204
Institution
BUSI 2204
BUSI 2204 Final
Exam Practice
QuestionsAnd
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differen...
BUSI 2204 Final
Exam Practice
Questions And
Answers Already
Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine
Intensive Distribution - ANSWERS-Is aimed at maximum market coverage.
Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on
the same level
Outsourcing - ANSWERS-The use of an independent third-party to perform some
function.
Contact Efficiency - ANSWERS-Reducing the number of required transactions
Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready
to buy it.
Marketing channel (channel of distribution) - ANSWERS-A set of interdependent
organizations that ease the transfer of ownership as products move from producer to
business user or consumer
Inventory Control System - ANSWERS-A method of developing and maintaining an
, adequate assortment of materials or products to meet a manufacturer's or a customer's
demand.
Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel
members
Channel Control - ANSWERS-one marketing channel member intentionally affects
another member's behavior
Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who
exercises authority and power over the activities of other channel members
Channel Members - ANSWERS-All parties in the marketing channel that negotiate with
one another, buy and sell products, and facilitate the change of ownership between
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