Question 1
1.Brian Smith is in top level management and has the overall responsibility for the business
and is responsible for strategic management and long term planning .Brian sets the goals ,
objectives and vision for the organisation and manages the operating leaders in middle
management who report to him for direction and information so they can implement the
goals, objectives and the vision set out by top management in the operations department.
He leads them and is responsible for managing them and has final authority.
1.2Mintzberg explains that a manager is defined by ten roles that he or she must use in the
business regardless of his or her speciality or level in the organisation. The first role of
management is the interpersonal role which involves taking care of the employees in the
business through training ,communicating clearly and working effectively with the
employees in the business and it consists of three interpersonal roles including leader ,
Relationship builder and Figurehead role.
A Manager is required to be a leader which means that he or she is required to motivate
and encourage employees in their development, boost the employee morale and
productivity in the business and must train and coach them and is given the responsibility to
hire employees. The manager must be relationship builder securing and building good and
sound relationships outside and inside the business and between groups and must maintain
these good relationships when also dealing with the suppliers and distributors. A
figurehead means that a manager must perform social responsibilities such as attending
staff gatherings, ceremonies , functions etc in order to show his or her status as a leader of
the business and authority over the business in a professional manner and does all social
and legal obligations.
The second role of management is the information role which assists managers in obtaining
information from the people inside and outside of the business which helps in decision
making The three information roles includes monitors ,disseminator and spokesperson.
Monitor refers to the manager having to scan industry reports and gather information
about any change or opportunities and threat that may affect their department or
subsection and helps them to keep up with the latest developments. Disseminator refers to
the manager passing on relevant information to people who report to them who will then
benefit from it and be able to gain knowledge and these include supervisors ,employees etc
Spokesperson is when the manager has to make speech and conduct meetings addressing
, important issues and changes in the organization and also in public (outside the
organisation)
Decision-making role is the third management role which includes 4 decision-making roles
including entrepreneur, problem solver, resource allocator and negotiator.
Entrepreneur is about being innovative and being creative as a manager and generate new
ideas and solution for innovation and in bringing new products ,services ,changes and
growth in the business. A manager must be also resolve conflict between parties and
employees and deal with any problems that may arise in the organisation such as protests,
go-slows and poor quality and productivity. Resources allocator means that the manager
must make proper decisions on how to allocate resources in the business effectively in order
to help the business save money ,resources and time and the manager must review and
revise budget requests .The manager must be a negotiator and make negotiations on the
goals and resources and be able to reach a consensus with suppliers or partners ,investors
etc.
Question 2
2.1. Organizational structure refers to the work and duties that needs to be done and the
link and connection between tasks and positions. It segregates tasks so that each person
knows what they should do and what they are responsible for and integrates task as well
which shows how efforts and work is put together. Organisational structure assists in
helping employees to work together effectively.
A geographical organisational structure is used by companies who sell and make their
goods in different geographical regions and locations . The Geographic organisational
structure allows for everything to be in one location , helping the business save money and
costs such as transport costs and it helps the production department because they can re-
locate near the suppliers and distributors which again saves money and time. Employees
and managers are able to know and solve issues coming from customers for example After
analysing the needs and issues of customers and consumers, Coca Cola is implementing a
change in their production model which will increase marketing and allow them to address
and solve more needs and problems coming from customers in that specific location .
Managers and the staff are able to gain expertise and knowledge in solving issues that are
only found in one location for example in the case study ,Management saw a problem in the
united states, Puerto Rico and in Canada and gave 4000 employees a voluntary separation
program and these were problem in only 3 areas that affected the business so the business
is able to see and solve problems and gain knowledge and experience in the problems that
exists in specific locations ,problems in organization and problems from the customers.
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