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Unit 19 - Pitching for a New Business P3 P4 M2 D2
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BTEC LEVEL 2 Unit 19 - Pitching for a New Business INCLUDES P3 P4 M2 D2, GRADED D*
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Unit 19: PitchingFor A New
Business
ASSIGNMENT 2 OF 2
, Unit 19: Pitching For A New Business – Assignment 2 Of 2
Contents
P3 Explain your marketing plan for a selected micro-business.....................................2
Introduction.......................................................................................................2
Market analyses and planning.................................................................................2
Primary Research...................................................................................................2
Secondary Research (Community)...........................................................................2
PESTEL Analysis....................................................................................................3
Porter’s Five Model.................................................................................................4
SWOT Analysis......................................................................................................4
Marketing Mix........................................................................................................5
P4: Explain how legal and financial aspects will affect the start-up of the business.........6
Legal Aspects........................................................................................................6
Legal Status.......................................................................................................6
Record Keeping..................................................................................................6
Contract duties and responsibilities.......................................................................6
Licenses.............................................................................................................7
P4........................................................................................................................7
Explain how legal and financial aspects will affect the start-up of the business...............7
M2.......................................................................................................................7
Analyse the financial and marketing plans for your micro-business...............................7
Cash Flow Forecast................................................................................................7
Break-Even Analysis...............................................................................................8
Income Statement/Profit and Loss Account...............................................................9
MARKET PLAN.......................................................................................................9
D2: Evaluate your plan for a micro-business and justify your conclusions....................10
.........................................................................................................................12
References:.........................................................................................................12
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