Exam (elaborations)
Website Marketing –Questions & Complete Solutions
- Course
- Institution
Website Marketing –Questions & Complete Solutions
[Show more]
Seller
Follow
Studyhall
Reviews received
Content preview
Website Marketing –Questions & Complete SolutionsWhat is Inbound? Correct Ans - - Inbound is a fundamental shift in
the way you do business and is a philosophy based on helping people
- The inbound approach to doing business is more human and customer-
centered.
What does it mean to have "inbound employees"? Correct Ans - To
have inbound company culture (values, people, policies, benefits and career
development, workspace environment)
To hire, develop, and retain inbound employees
To have a deep understanding of their key buyer persona(s)
What is Inbound Marketing? Correct Ans - focused on attracting
customers through relevant and helpful content and adding value at every
stage in your customer's buying journey
inbound marketing is about creating one-to-one relationships that have a
lasting impact on your visitors and your brand — you attract visitors by
offering content that gives them value
What are the differences between Inbound and Outbound Marketing?
Correct Ans - inbounds goal is to help educate and provide value to
buyer persona
outbounds goals is to make a sale
What are the fundamental elements of Inbound Marketing and why?
Correct Ans - Contacts:
- relevant information that is used to personalize your communication and
create solutions for them in a meaningful way
info should be shared across marketing, sales and sales
Buyer Personas and the Buyer's Journey:
- buyers journey:
awareness stage
consideration stage
decision stage
- buyer personas:
buyer personas are fictitious characters that represent your target market
how to create a buyer persona:
, do research: interview your current customers , former, customers,
prospects, and co-workers
identify trends: what are the common characteristics, motives, challenges,
goals, concerns, etc.?
create persona profiles (stories): describe your ideal customers
Content:
- inbound = content + context
Goals:
- goals are designed to help you measure performance and guid you to
make good adjustments
What are SMART goals? Give examples. Correct Ans - specific
measurable
attainable
realistic
time bound
example: at the end of this month our blog will see an 8% lift in traduce by
increasing our weekly articles published to 8 posts
How do you create an Inbound Marketing Strategy? Correct Ans - -
define you're brand identity
- identify your brand persona
- set goals
- evaluate your current channels and assets
- audit and plan digital marketing campaigns (owned, earned, and paid
media)
What is a contact? Correct Ans - anyone your company markets,
sells, partners, engages with or employs
How do you build a relationship with your contacts? Correct Ans - -
Collect relevant information that will be used to personalize your
communications and solutions.
- Maintain accurate data in your contact database.
- Share your contact database across marketing, sales, and service.
- Use information in the contact database to SEGMENT your prospects and
customers in a meaningful way (send information that's relevant to them).
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Studyhall. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
63613 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now