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Samenvatting marktonderzoek voor mbo
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Samenvatting marktonderzoek voor mbo, rendement
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SamenvattingTentamen
Marktonderzoek
1
, Inhoud
Hoofdstuk 1. Fasen van marktonderzoek...............................................................................................4
1.1 Omschrijving vijf fases van het marktonderzoek..........................................................................4
1.2 Marktonderzoekproces in chronologische volgorde.....................................................................4
1.3 Functes marktonderzoek en marketng onderzoek.....................................................................4
1.4 Verschil marktonderzoek en marketng onderzoek......................................................................5
1.6 Eisen onderzoeksvraag.................................................................................................................5
1.7 Onderzoekspopulate....................................................................................................................5
1.8 Haalbaarheid, tjd en middelen.....................................................................................................5
1.9 Functe marktonderzoekbureau...................................................................................................5
Hoofdstuk 2. Soorten marktonderzoek..................................................................................................6
2.1 Omschrijving soorten marktonderzoek........................................................................................6
2.2 Omschrijving volgende soorten marktonderzoek.........................................................................6
2.3 en 2.4 Soorten onderzoek.............................................................................................................7
2.5 Voor- en nadelen deskresearch....................................................................................................7
2.6 Primaire en Secundaire gegevens.................................................................................................7
2.7 Kwalitatef of kwanttatef............................................................................................................7
2.8 Adhoc-of-contnu-onderzoek........................................................................................................7
2.9 Pre-testng en post-testng...........................................................................................................7
Hoofdstuk 3. Onderzoek instrumentarium.............................................................................................8
3.3 Kenmerken enquêtes....................................................................................................................8
3.4 en 3.5 Interview & discussie.........................................................................................................9
3.3 en 3.4 Steekproeven...................................................................................................................10
3.8 Validiteit, nauwkeurigheid en betrouwbaarheid van een onderzoek.........................................10
3.9 Factoren die die bepalend zijn voor de steekproefomvang........................................................10
3.10 Representatviteit.....................................................................................................................11
3.11 Factoren die non-respons beïnvloeden....................................................................................11
3.12 Bias vast stellen........................................................................................................................11
Hoofdstuk 4. Statstsche gegevensverweking en rapportage..............................................................12
4.1 en 4.2 Statstsche gegevens.......................................................................................................12
4.3 Statstsche begrippen................................................................................................................12
4.4 Statstsche begrippen................................................................................................................13
4.5 Onderdelen marktonderzoeksrapport........................................................................................13
4.6 en 4.7 Verwerking in codeboek en datamatrix...........................................................................14
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