Dit is het Bedrijfsplan Manager Retail Niveau 4 voor Snipes. In dit bedrijfsplan worden verschillende belangrijke aspecten behandeld, waaronder een SWOT-analyse om sterke en zwakke punten te identificeren. Een Interne en externe analyse. De winkelformule wordt beschreven, en strategieën om de omz...
1. Afdelingsbeleid.......................................................................................................................................... 5
1.1. Uitgangspositie bepalen................................................................................................................................5
1.1.1. Ik als Manager.........................................................................................................................................5
1.1.2. Mijn Branche...........................................................................................................................................6
1.1.3. Historie..................................................................................................................................................11
1.1.4. De Winkelformule.................................................................................................................................12
1.1.5. Missie, visie en doelstellingen..............................................................................................................15
1.1.6. Retailinstrumenten...............................................................................................................................16
1.1.7. Maatschappelijk verantwoord ondernemen........................................................................................31
1.1.8. Logistiek en servicegraad......................................................................................................................32
1.1.9. Organisatiestructuur en -cultuur..........................................................................................................33
1.2. Interne en externe factoren analyseren......................................................................................................35
1.2.1. Interne analyse.....................................................................................................................................35
1.2.2. Externe analyse....................................................................................................................................37
1.2.3. SWOT- analyse......................................................................................................................................40
1.2.4. Imago-onderzoek.................................................................................................................................42
1.2.5. Hoofaandachtspunten/HAPS................................................................................................................43
1.3. Activiteitenplan............................................................................................................................................44
1.3.1. Doelstelling activiteit (Smart)...............................................................................................................44
1.3.2. De Activiteit...........................................................................................................................................45
2. Afdelingsexploitatie................................................................................................................................. 49
2.1. Omzetcijfers.................................................................................................................................................49
2.3. Exploitatie kosten.........................................................................................................................................51
2.4. Break een en veiligheidsmarge....................................................................................................................52
2.5. Kerngetallen.................................................................................................................................................53
3. Personeel................................................................................................................................................. 54
3.1. Advies personeels- en opleidingsbehoefte...................................................................................................54
............................................................................................................................................................................54
3.1.1. Bezettingsplan.......................................................................................................................................54
3.2. Plan voor werven en selectie.......................................................................................................................58
4. Lokale marketing...................................................................................................................................... 63
Bijlage..............................................................................................................................................................68
VM-matrix......................................................................................................................................................70
3
, Voorwoord
Voor mijn opleiding Manager Retail Niveau 4 heb ik een bedrijfsplan maken. Na 3 jaar
ervaring en kennis te mogen opdoen binnen school en mijn BPV-bedrijf Snipes Maastricht,
wordt mijn kennis nu op de proef gesteld in dit bedrijfsplan. Het schrijven van dit plan
ervaren als een groot leerproces waar ik veel nieuwe dingen heb geleerd.
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