Samenvatting van het vak E-Business Lab voor de eerste toets gegeven tijdens het 2de semester in 2de jaar Bedrijfsmanagement - Business&Management. Gemaakt in het schooljaar .
Te kennen voor examen samen met samenvatting van toets 2.
Inhoudstafel...........................................................................................................................................1
Bedrijfsstrategie vs Digitale strategie.....................................................................................................3
Bedrijfsstrategie.................................................................................................................................3
Digitale strategie................................................................................................................................3
eCommerce vs eBusiness.......................................................................................................................3
eBusiness...........................................................................................................................................3
eCommerce.......................................................................................................................................4
TCP/IP....................................................................................................................................................4
Waardeketen van Porter........................................................................................................................4
Waardeketen tussen verschillende actoren...........................................................................................5
Meer focus op eBusiness.......................................................................................................................5
Verschillende niveaus van eBusiness.....................................................................................................6
De bouwstenen van een organisatie......................................................................................................6
Type e-commerce modellen vanuit de marktbenadering......................................................................8
Marktgeoriënteerde e-commerce......................................................................................................8
Desintermediatie...............................................................................................................................8
Re-intermediatie................................................................................................................................8
B2C.....................................................................................................................................................8
B2B....................................................................................................................................................8
C2C.....................................................................................................................................................9
C2B.....................................................................................................................................................9
B2A....................................................................................................................................................9
C2A....................................................................................................................................................9
Type e-commerce modellen vanuit de product- of dienstbenadering...................................................9
Mediaplatformen...............................................................................................................................9
SAAS.................................................................................................................................................10
eCommerce platformen...................................................................................................................10
PAAS.................................................................................................................................................10
DAAS................................................................................................................................................10
Online marktplaatsen......................................................................................................................11
Lead generation platformen............................................................................................................11
Brand-to-consumer websites...........................................................................................................11
1
, Online Retail websites......................................................................................................................12
Deskresearch.......................................................................................................................................12
Traditioneel marktonderzoek...........................................................................................................12
Similarweb.......................................................................................................................................12
Google.............................................................................................................................................12
Google Trends..................................................................................................................................13
Facebook..........................................................................................................................................13
Blogs en sites rond e-commerce en digitale trends.........................................................................13
Online-onderzoek............................................................................................................................13
ChatGPT...........................................................................................................................................13
SWOT-analyse......................................................................................................................................14
Bepalen van een online business model..............................................................................................15
Business model................................................................................................................................15
Business Model Canvas....................................................................................................................15
2
, Bedrijfsstrategie vs Digitale strategie
Bedrijfsstrategie
Een plan die door een organisatie wordt ontwikkeld en geïmplementeerd om haar
langetermijndoelen te bereiken
Missie: fundamentele reden van het bestaan van een onderneming (zie infra)
Visie: waar het bedrijf hoopt te zijn op het lange termijn (zie infra)
Doelstellingen: Specifiek Meetbaar Acceptabel Relevant Tijdsgebonden
Interne en externe analyse: Strengths Weaknesses Opportunities Threats
Concurrentiestrategie: het bepalen van de positionering van het bedrijf in de markt en hoe
het zich zal onderscheiden van de concurrentie
Operationele strategie: supply chain management, productontwikkeling, marketing, sales, …
Implementatieplan: uitwerken van concrete stappen, verantwoordelijkheden, tijdslijn en
budgetten
Monitoring en aanpassing: regelmatig opvolgen van de voortgang t.o.v. de gestelde doelen
Digitale strategie
Plan of reeks maatregelen die een bedrijf neemt om digitale technologieën effectief te gebruiken en
zich aan te passen aan de steeds veranderende digitale omgeving
Onderdeel van ruimere bedrijfsstrategie (zie supra)
Altijd in functie van ruime kader en doelstellingen
eCommerce vs eBusiness
eBusiness
Business processen op het internet
Uitwisseling van informatie gerelateerd aan het online aankopen van diensten en producten
Transmissies van gegevens/data
Gebruikmakend van CRM’s, ERP’s en connecties met andere business processen
Gebruikmakend van internet, intranet of extranet
Covert interne processen bv. productie, stock management, …
Transformatie/verbetering van alle bedrijfsprocessen met behulp van TCP/IP technologie (zie infra)
Elektronische informatie-wisselwerking tussen bedrijfsprocessen, systemen en bedrijfspartners
Omvat eCommerce, maar is veel breder
3
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