100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Index Book: Introduction to Neuromarketing & Consumer Neuroscience $3.26   Add to cart
Quickly navigate to
Preview
  2.  
  3. Erasmus Universiteit Rotterdam (EUR)
  4.  
  5. Neuromarketing

Other

Index Book: Introduction to Neuromarketing & Consumer Neuroscience
 215 views  0 purchase
  • Course
  • Neuromarketing
  • Institution
  • Erasmus Universiteit Rotterdam (EUR)
  • Book
  • Introduction to Neuromarketing

Since the index of the book is not included in the book, this document contains a full index of the book, which might be helpfull during the open book exam

Preview 1 out of 5  pages

Document information

  • April 20, 2018
  • 5
  • 2017/2018
  • Other
  • Unknown

Subjects

  • index
  • neuromarketing

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

More summaries for

  • Summary of the book 'Introduction to Neuromarketing & Consumer Neuroscience'
  • Summary Introduction to Neuromarketing & Consumer Neuroscience
All for this textbook (3)

Written for

  • Erasmus Universiteit Rotterdam (EUR)
  • Msc Behavioural Economics
  • Neuromarketing
All documents for this subject (1)

Seller

avatar-seller
ymuller

Reviews received

Content preview

Chapter 1 Introducton 1
CONCEPTUAL CLARIFICATIONS 3
What is neuromarketnng 3
What is consumer neuroscienceg 3
More nenerally, what is “applied neuroscience”g 4
What is neuroscienceg 4
What about “neurolony”g 5
Two approaches: methods and insinhts 5
THE EMERGE OF NONINVASIVE NEUROSCIENCE 5
Faster, cheaper, beter 6
From statonary to mobile 6
WHY NEUROSCIENCE IN CONSUMER BEHAVIOURg 6
CONSUMER BEHAVIOUR AND MARKETING IN NEUROSCIENCEg 7
A basic model of consumer choice 9
Representaton Atenton 9
Predicted value 10
Experienced value 10
Remembered value learninn 11

Chapter 2 The Brain 13
THE BRAIN COMPASS 13
LATERALITY AND STRUCTURAL DOUBLING 13
THE OCCIPITAL LOBE 14
What does the renion “do”g 14
Functons associated with the occipital cortex include 14
Damane to this renion can lead to: 14
Functons related to consumer behaviour 14
THE PARIETAL LOBE 14
What does the renion “do”g 15
Damane to this renion can lead to: 15
Functons related to consumer behaviour 15
THE TEMPORAL LOBE 15
What does the renion “do”g 16
Damane to this renion can lead to: 16
Functons related to consumer behaviour 16
THE FRONTAL LOBE 16
What does the renion “do”g 16
Damane to this renion can lead to: 17
Functons related to consumer behaviour 17
DEEP STRUCTURES OF THE BRAIN 17
The autonomous nervous system 18
Brainstem and upwards 18
Thalamus 18
Basal Gannlia 19
Amyndala 19
Hippocampus and the medial temporal lobe 19
Cinnulate Cortex 20
Insula 20

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ymuller. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.26. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75759 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.26
  • (0)
  Add to cart