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Samenvatting SV International Business Class (ENG/NL)
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Samenvatting International Business Class in het Engels / Nederlands. Behandelt alle slides + extra uitleg van de prof zelf.
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International business class5 steps in strategy:
- Stakeholders
- External analysis
- Internal analysis
- Strategy
- Implementation
Stakeholders
Stakeholder analysis:
- Shareholders and funders
- Key clients and suppliers
- Personnel
- Community and regulators
Business purpose VS social purpose:
Je start in 2, doe CSR (corporate
social responsibility) om de
beweging naar 1 te kunnen
maken, vervolgens doe je aan
impact investing (goed doen op
financieel, ecologisch en sociaal
vlak) om tot bij 1 te raken
UN sustainable development goals
,Impact investing:
Investing in companies, with purpose of getting a social, environmental and financial return (in every
sector)
Instead of just “no harm business” do good for the world business
// healthy food, solar panels, autistic people at work,…
Purpose or greenwashing
Greenwashing= acting like you do better (environmental) than before, to attract stakeholders
External factors
5 forces of Porter:
1) Threat of new entrants
2) Threat of substitute products or services
3) Bargaining power of buyers
4) Bargaining power of suppliers
5) Rivalry among existing competitors
6) Regulation (new, if you go broke, you can recover from it)
STEEPLE (to define market attractiveness)
- Social
- Technological
- Economical
- Ecological
- Political
- Legal
- Ethical
KMPG innovation lab methodology
Amount of people matters, but HOW they live is
more important!
TECHNOLOGY: most important factor
+ decides most decisions for us
// you want to eat, you search for
restaurants on TripAdvisor most
recommended resto pops up
!! doesn’t need to have the “best food,
…”
,Company VS ecosystem
Ecosystem : a purposeful business arrangement between two or more entities (the members)
to create and share in collective value for a common set of customers
Is dus een samenhang v allerlei “companies”
// restaurant: groenten van groentenboer, vis van vismarkt, wijn van een wijnboer,…
Find what you are best at (hospitality) and gather the rest from external firms
GE McKinsey (to define market attractiveness)
Market attractiveness comes from:
- Size
- Growth rate
- Profitability
- Pricing trends
- Rivalry
- Risk of returns in the industry
- Opportunity to differentiate products and services
- Demand variability
- Segmentation
- Distribution structure
Capability maturity model (business cycle in 5 steps)
5 stages that a product through (optimize it + keep it between your own company)
1) Initial -> chaotic process, lack of documentation and rapid product changes, uncontrolled
2) repeatable -> some processes are repeatable with consistent results.
3) defined -> defining & documenting the process, identify potential problems & risks
4) managed -> process is managed (collecting data) to measure effectiveness of the process.
5) optimized -> process is constantly being improved through innovations
// tesla is already in stage 6, because they are not dependent of other companies’ products or
services
, Business cycles
1) product cycle
2) BCG Matrix
As a company, you start of as a question mark
From there you want to gain importance to go on
to a star
When you are a star, you want to invest in to a
cash cow, so you are safe and don’t have to worry
about innovation
Once you become a dog, you should stop
Internal factors
Core competences (Hamel-Prahalad)
3 main questions
You need to fulfill all questions before starting a
new product
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