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Samenvatting - Advanced Marketing & Business Game
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Samenvatting van de lessen Advanced Marketing & Business Game gegeven door Bruno De Pauw.
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ADVANCED MARKETING & BUSINESS GAMEPart 1 - Serendipity: The new rules of marketing
= het vinden van iets onverwachts en bruikbaars, terwijl de vinder op zoek
was naar iets totaal anders
Dinsey Parks
Originele doelgroepen: gezinnen met kinderen van 4 tot 12 jaar oud
Kinderen groeien op
Inspelen op nieuwe extra doelgroep: nostalgische volwassenen van
35 tot 55 jaar
Ook in België
Studio 100 in het Sportpaleis
Andere voorbeelden
- LEGO: ook voor volwassenen (Architecture, bloemen,…)
- Nintendo: console’s & games voor volwassenen
Peter Fisk – Markets have fundamentally changed
A new generation of businesses
New technologies, new business models, new leadership, …
A new generation of customers
New audiences, new geographies, new aspirations, …
Marketing connects businesses & customers
Today’s aspirational: alles kopen wat je wil maar zonder de samenleving
en de wereld te schaden (‘ecochique’)
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