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Samenvatting toegepaste communicatie principes
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Samenvatting h9-10 + vakjargon
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Artevelde HogeschoolTOEGEPASTE
COMMUNICATIE
PRINCIPES
Hoofdstuk: 9 - 10
Annemoon Biddelo 202015844
[Datum]
,Inhoud
1 Interne Analyse....................................................................................................................................3
1.1 Verschil visie en missie..................................................................................................................3
1.1.1 Collectieve ambitie................................................................................................................3
1.2 Organisatiecultuur........................................................................................................................3
1.2.1 Het belang van cultuur...........................................................................................................4
1.3 Cultuur model van Hofstede.........................................................................................................4
1.3.1 Waarden en normen..............................................................................................................5
1.3.2 Rituelen..................................................................................................................................5
1.3.3 Helden...................................................................................................................................5
1.3.4 Symbolen...............................................................................................................................5
1.4 Inclusie en diversiteit....................................................................................................................6
1.4.1 Inclusieve communicatie........................................................................................................6
1.4.2 De inclusieparadox.................................................................................................................6
1.4.3 Inclusieve employer brand.....................................................................................................6
1.5 Leiderschapsstijlen........................................................................................................................6
1.5.1 Autoritaire stijl.......................................................................................................................7
1.5.2 Consultatieve stijl...................................................................................................................7
1.5.3 Management by objectives....................................................................................................7
1.5.4 Situationeel leiderschap.........................................................................................................7
1.6 Organisatiestructuur.....................................................................................................................7
1.6.1 7S-model................................................................................................................................7
1.7 Interne communicatieaudit..........................................................................................................8
1.7.1 STAP 1: Algemeen oriënterende analyse................................................................................9
1.7.2 STAP 2: Onderzoek.................................................................................................................9
1.7.3 STAP 3: Analyse en discussie................................................................................................10
1.8 Vakjargon....................................................................................................................................10
2. Interne communicatie.......................................................................................................................13
2.1 Waarom interne communicatie..................................................................................................13
2.2 2 visies........................................................................................................................................13
2.3 Van push naar pull......................................................................................................................13
2.4 Doelen van interne communicatie..............................................................................................14
2.5 Visie op interne communicatie...................................................................................................14
2.6 Drie rollen voor de communicatieprofessional...........................................................................14
2.7 Interne doelgroepen/ stakeholders............................................................................................15
1
, 2.8 Communicatiestromen...............................................................................................................15
2.9 Soorten informatie......................................................................................................................16
2.9.1 Werkinformatie....................................................................................................................16
2.9.2 Beleidsinformatie.................................................................................................................16
2.9.3 Sociale informatie................................................................................................................17
2.10 Middelen voor interne communicatie......................................................................................17
2.11 Aanpak voor interne communicatie..........................................................................................18
2.12 Vakjargon..................................................................................................................................18
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