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Summary Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management
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The Advertising Management Process, Disinvesting, and Elasticity.
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Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
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Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
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Integrated Marketing Communications by ProfessorBurgerQueenAdvertising Management
- In SA
- Advertising on Food (66%)
- Advertising on home care (36%)
- Top Advertisers (30) spend R56m a day
- 68% of all Ad spend is on TV
- Outdoor billboards and Print are under pressure
- Where do SA companies spend?
- Average advertising to sales ratio is between 2 and 10%, 4.3% in SA
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