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Reputatiemanagement Obi4Wan Analyses
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In dit excel document staan de uiteindelijke analyses van het programma Obi4Wan. Dit document dient als inspiratie en is gebaseerd op het merk Zara.
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Inzichten Obi4wan analyseZet je inzichten uit je analyse van de online berichtgeving in Obi4wan hieronder in het Excel.
Dit Excel wordt je aangeboden als hulpmiddel om je inzichten uit je analyse van de online berichtgeving in Obi4wan gestructureerd in kaart te brengen. Voel je vrij om de Exc
WAT WIE WIE en HOE
Aantal Wat zijn veelbesproken (sub)onderwerpen Welke stakeholders(groepen),
Onderzochte Totaal aantal Aantal berichten berichten per van deze pijler? (geef aan hoeveel organisaties of indiv personen berichten Welke stakeholders praten
Reputatiepijlers berichten? per sentiment? bron? berichten hierover gaan, N=?) over de diverse (sub) onderwerpen? negatief per (sub)onderwerp?
Pijler 1 Kleding N=58 Media & Nieuwssites Consumenten
Producten & Diensten 855 negattief 384 webblog 612 China/Chinese N=18 Consumenten
neutraal 285 nieuws 118 Inditex N=36
positief 186 Twitter 87 False N=10
Forumpost 27 Metoo N=7
Trustpilot 9
webblogreactie
1
Blendle 1
Pijler 2 Kleding N=37 Media & Nieuwssites
Maatschappelijke verbind 368 Negatief 162 webblog 258 Retourkosten N=8 Kledingmerken
neutraal 147 nieuws 80 Inditex N=18
positief 59 twitter 20 False N=6
forum post 9 Duurzaam N=5
blendle 1
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